| When it comes to devising an internet marketing plan, | | | | If you make a viral video, don't just put it on the one |
| there's some good news and some bad news. The | | | | site where you debut it, put it on EVERY video sharing |
| good news is that internet marketing is so incredibly | | | | website. Link to it everywhere, your social sites, any |
| cheap that it's practically free, and in some cases, it | | | | message board or forum you frequent. Link to your |
| actually IS one hundred percent free. Now, the bad | | | | content all over the web. Once it goes viral, that'll do |
| news is that BECAUSE it's so cheap, it's incredibly | | | | the work for you, but until then, you need to put in the |
| competitive. Think of the Superbowl ads for a | | | | footwork and spread your content all over the internet. |
| moment. They're incredibly useful if you have the | | | | Be Sociable! |
| money simply because not everybody has the money. | | | | Embrace these new social networking sites, post |
| This makes it sort of an exclusive club. If you could | | | | updates from your phone to keep people reading, |
| advertise during the Superbowl for free, it wouldn't be | | | | make friends online. Everybody's posting content these |
| such a big deal. | | | | days, so why should they look at yours and not the |
| Coding and Content | | | | next person's? Because you're their buddy! Successful |
| Advertising online really comes down to the content. In | | | | internet marketing means building relationships to keep |
| an atmosphere where all advertising is equally visible, | | | | people coming back. They say on the social |
| the trick isn't just being visible, the trick is making people | | | | networking sites that good content helps, but what you |
| WANT to look at your content. Everyone talks about | | | | really need to do is comment, "reTweet", and |
| viral videos these days, because a thirty to sixty | | | | subscribe, subscribe, subscribe. |
| second video that's funny or exciting or just plain weird | | | | These are, in a broad sense, the steps to take to |
| enough is the sort of advertising that works itself. | | | | launch a successful campaign. However, you can't |
| People show their friends, those friends show their | | | | simply follow these and expect guaranteed results. |
| friends and so on. Provide good, useful, or at least | | | | The truth is that the most successful internet |
| entertaining content. | | | | marketing campaigns have been those launched by |
| Syndication | | | | innovators, people with new ideas. If you see an angle |
| Syndication simply casts a wider net. If you set up an | | | | nobody's explored yet, go for it. If you have a great |
| SEO page on an eZine, that's great and all, but you | | | | idea that just hasn't been tested, test it. Again, internet |
| should also link to it through all your social networking | | | | marketing is so cheap it's practically free, so some |
| pages. Get a coder or some software to update | | | | new viral video strategy that pops into your head... It's |
| dozens of different sites and sources at once, | | | | a low-risk experiment, so just keep trying different |
| because... | | | | things and see what works. |
| You Can't Rely on One Source of Traffic | | | | |