| While it's easy to get carried away with the visual | | | | then the content of the letter should give enough |
| appeal of the Email newsletter, use it wisely and with a | | | | information to entice them, but not too much that they |
| clear intention. It is not enough to send a pretty | | | | don't need to visit the site at all. Keep the necessary |
| newsletter that leaves your reader unclear about its | | | | amount of information but keep your readers wanting |
| purpose. There are various uses that companies will | | | | more! |
| generally find for using a newsletter. Spend some time | | | | A newsletter can also be informational - a special |
| thinking about this before you embark on creating the | | | | service to longstanding customers who have stuck |
| newsletter, so that the reach of your letter is far and | | | | with your company for some time. Perhaps it offers |
| meaningful. Here are a few things to consider when | | | | special tips on your product, sneak previews to events, |
| trying to find a purpose for your newsletter. | | | | or special bonus offers. A newsletter is a good way |
| Is your email's purpose to draw attention to your | | | | to return the favor to customers who have shown |
| company's website and attract more visitors? This | | | | loyalty to your company. |
| can be a multi-faceted purpose. Attracting visitors to | | | | When you are still looking to increase your horizons, |
| your website could be for general awareness about | | | | add contacts to your mailing list, a newsletter is a good |
| your company's services. It could be for a more | | | | place to make special free gift give-aways. Include the |
| specific reason, like a timely event for which the details | | | | requisite information about your company and the |
| are posted on your site. It could be to sign up to be on | | | | reasons the customer should subscribe to the list, but |
| other email lists that your company sends out on a | | | | also offer them incentive to do so by giving a free gift |
| regular basis. | | | | that is relevant to your service. This is a tactic used by |
| If your company is marketing a product, getting | | | | many companies that is a good starting point to get |
| readers to visit your site would facilitate the process of | | | | otherwise skeptical or reluctant customers on to your |
| purchasing whatever you are selling. Other reasons | | | | list, after which you can keep them by making new |
| people are driven to websites from newsletters | | | | and engaging newsletters with other special offers. |
| depends on what the content of the newsletter is - a | | | | If your newsletter lacks a purpose, you will be sending |
| special offer, an event announcement, a store location | | | | a blank message to thousands of individuals. Identify |
| to pick up an item etc. Whatever the case may be, | | | | your purpose and work towards that as you create |
| the creator of the newsletter should be clear in his or | | | | the content, and the reach of your newsletter will be |
| her mind. If the intention is to draw people to your site, | | | | far greater! |