| Five years ago, Facebook was nothing but a thought. | | | | Now you use the fan page to its full advantage for |
| Today, it is not only the most popular website on the | | | | your small business marketing. The first thing you do is |
| internet, but it is also where 400 million users visit to | | | | begin to put up notices on the fan page to get people |
| exchange messages, posts photos and play games. | | | | interested. These can include things like "Today only, |
| Facebook is a marketing opportunity that you cannot | | | | 50 percent off!" and that will help notify people about |
| pass up as a small business. Many large businesses | | | | your sale on your website. Every time you post |
| use Facebook as a way to market themselves, and | | | | something on your fan page, your customers will see it |
| as a small business you should be thinking of marketing | | | | on their own Facebook pages. It is like giving them an |
| yourself on Facebook. How do you go about this? | | | | advertisement without them even realizing it. |
| Well, it is surprisingly easy. | | | | Another way you can make sure that you help get |
| 1. First of all, you want to add as many friends as you | | | | customers coming to your website to buy products is |
| can to begin this form of small business marketing. | | | | by offering special deals for your customers. So, you |
| Facebook as a limit of 5,000 friends but that offers | | | | put something on your fan page that says "Come to |
| you a great networking opportunity. Add your friends, | | | | the website and use this Code: K838LJ and get one |
| their friends, family and more and you will see your | | | | free product with anything you buy! So, now you are |
| friend list greatly increase. | | | | giving a special offer only to your fans that they will be |
| 2. Create a fan page for your business. This fan page | | | | able to take advantage of. If your fan page has 10,000 |
| is where you will put up pictures of your business, | | | | fans, you are reaching as many as you would with a |
| information about it, and how people can reach you. | | | | newspaper or television advertisement without ever |
| 3. Invite all your friends on Facebook to your fan page. | | | | having to pay a dime, except for the cost of your |
| This will give you hundreds or even a couple thousand | | | | internet. |
| fans on your fan page. | | | | That is what makes Facebook such a great way to |
| So, now what do you do? | | | | go about small business marketing. |