| as fortunate to learn some valuable ezine advertising | | | | Probably only about 4 of the publishers will respond. |
| secrets recently from millionaire marketer Daegan | | | | Only send money to publishers who respond. |
| Smith who has been marketing on the internet for | | | | The speed of growth is important for a newsletter. |
| over 5 years. He uses a variety of advertising | | | | Ask the publisher how fast the subscriber base is |
| methods including pay-per-click and content marketing. | | | | growing. Discount about 60% whatever they tell you. |
| He shared his secrets to one of his favorite advertising | | | | You want to advertise with a newsletter that is |
| methods, ezine advertising. Use these valuable tips to | | | | growing and not one that is dying out. |
| grow your business. | | | | Daegan Smith uses the same ad for every publication. |
| Don't just advertise in any ezine. You need to focus | | | | He has tested this ad and knows that if it isn't working |
| your advertising budget toward an ezine which caters | | | | that it is the publication and not his ad. When you are |
| to your prospects. Make a list of 100 ezines or | | | | starting out, you may need to test different forms of |
| newsletters in your niche. A valuable resource for | | | | the ad until you find one that gets the best response. If |
| finding these ezines is Directory of Ezines. You can | | | | he pays $100 for an ad and it doesn't pull at all or he |
| have access to the Directory of Ezines for $97 per | | | | makes a small amount, say $20, he pulls the ad. If on |
| year or $197 for a lifetime membership. If this is out of | | | | the other hand, he makes $80, he will contact the |
| your budget, you can create your list for free by doing | | | | publisher and see if he can advertise the ad on a long |
| a search engine search of your niche plus ezine or | | | | term contract like 6 months for just $80 per month. |
| your niche plus newsletter. | | | | This way he should at least break even each month |
| Once you have your list of 100, look at each ezine's | | | | and if the ezine subscription is growing by 10% a |
| website. Does it look professional? Is it a serious ezine | | | | month, chances are good that he will soon start to |
| for your niche? If it claims to have a million subscribers | | | | make money. |
| but offers you an ad for $30, this is not a serious ezine | | | | Daegan has a 2 minute solo ad formula for the best |
| and you will be throwing your money down the drain. | | | | results and here it is: |
| Once you have examined the websites for the 100 | | | | Subject Line: How to get XYZ Results in ZYX Time |
| ezines, you will probably be left with about 50 ezines | | | | Free |
| that qualify. Open a new email account with Yahoo or | | | | If you are sick and tired of (problem, problem. problem), |
| Google and subscribe to each ezine. Look at the | | | | then this will be the most important website you ever |
| ezines that you receive to see which ones work best | | | | see. |
| for your offer. The only ones that you want to | | | | Link to website |
| consider are newsletters with solo ads. This is very | | | | Headline of Website |
| important so I will repeat it. Only consider newsletters | | | | Line to website |
| or ezines with solo ads. | | | | The goal with the solo ad is to get people to click on |
| Whittle your ezine choices down by this criterion and | | | | your link, not to sell them with the ad. Once the |
| now you will have probably about 25 ezines that | | | | prospect is on your website, capture their name and |
| qualify. Contact the publisher of each of these ezines. | | | | email address so that if they don't purchase |
| Tell them that you are a happy subscriber to their | | | | immediately, you still have a chance to get a sale |
| ezine and you feel that you have a good match for | | | | down the road. |
| their subscriber base. Ask them how well their ads pull | | | | To learn more marketing tips from Daegan Smith, go |
| from their newsletter. Ask them if anyone else has | | | | to the link in the signature box. |
| marketed anything similar in the past and how did it do. | | | | |