| Email marketing campaigns are quite an effective tool. | | | | attractive, we automatically attribute cheapness or a |
| They keep you in constant contact with your | | | | negative feeling about that product, whether true or |
| customers, giving them a reason to think about you | | | | imagined. We don't want to buy something that is not |
| and your products throughout the year. But, email | | | | appealing. So why would your clients and prospects? |
| marketers can never take anything for granted. What | | | | Imagery adds substance to text. We can see how this |
| worked last month may not turn clicks into conversion | | | | works in blog articles alone. It is much more appealing |
| rates today. | | | | to read an article with colorful, visual examples of what |
| When sending out any email newsletter campaign, the | | | | the author is describing, then just plain text. Adding |
| wrapping on the package matters. Hard to read text, | | | | visuals keeps the readers attention for a longer period |
| distasteful colors, and cheap imagery have a | | | | of time, keeping the reader interested and not bored. |
| tremendous impact on your recipient's decision | | | | You don't have to be a retailer to benefit from the use |
| whether to open or trash. A great message with a | | | | of imagery in your email newsletter campaigns. Maybe |
| valuable sale may be included; however, the message | | | | you are having a promotion and giving away a |
| needs to be opened. A well designed email newsletter | | | | particular product, or creating brand awareness. Using |
| attracts new and potential customers who are | | | | visual aids can promote increased traffic, as well as |
| motivated by the products you promote in your | | | | being a catalyst for higher conversion rates. |
| campaign. | | | | Relevant Content Always Reigns |
| More and more retailers are using email marketing to | | | | Nothing takes the place of targeted, relevant content. |
| direct traffic to their online stores, making the need for | | | | Your subject line needs to be catchy, accurately |
| imagery to come awfully close to the real thing. This | | | | reflecting your message. Conversion rates depend on |
| makes it crucial that the imagery is sharp, attractive, | | | | a highly receptive audience. Attractive imagery never |
| and detailed. Unlike shopping in a physical store, that | | | | takes the place of correct grammar and professional |
| image is all they have with which to make a final | | | | content. Your goal with every campaign remains the |
| purchase decision. | | | | same, sending out the right message - to the right |
| Imagery Matters | | | | audience - at the right time. Designing and customizing |
| We are visual people. "A picture is worth a thousand | | | | demographically targeted campaigns, is always your |
| words", is an expression that rings quite true. Sellers on | | | | first and foremost goal. |
| EBay depend upon imagery to sell. If an image is not | | | | |