| king the decision to start using email newsletters as a | | | | more crisp form of writing where each sentence |
| medium of information, you have probably taken one | | | | should be newsworthy and laden with information with |
| of the most positive steps towards communicating | | | | no filler words to ensure a word count. The word |
| one-on-one with your customers. However, beware if | | | | count itself would be quite low because it is quite |
| you believe that this is an easy method to deal with. | | | | tiresome to read lines and lines of tiresome text. A |
| Newsletters might be a better alternative to sending | | | | good tip is to try and understand how newspaper |
| bulk email and spam but the differential is this makes it | | | | articles are written. |
| more difficult to create. However, despite this fact, if | | | | 3. Spam filters: These just could be your sworn enemy |
| your fundamental objective of sending a newsletter is | | | | when trying to send newsletters. Spam filters are |
| true then creating a newsletter would be quite easy. | | | | programmed to recognize unsolicited mails by |
| Here are some basic considerations to bear in mind | | | | recognizing keywords and patterns of phrases that |
| when creating newsletters. | | | | could indicate spam material. Therefore, even if you |
| 1. Objective: Why are you sending a newsletter? Are | | | | are sending mails with the right intent, wrongly depicting |
| you an information service provider? Are you an | | | | your text could ruin the exercise. Take the time to |
| internet marketer trying to elicit a sale using information | | | | learn how spam filters work before sending emails. |
| to your advantage? Once you answer these | | | | 4. Audience: Your audience forms the last piece in the |
| questions, the objective of sending out the newsletter | | | | puzzle. Many newsletter disseminators believe that all it |
| will be clear and you can be more upfront about your | | | | takes to send an email is a subscription to receive |
| newsletter format. Therefore, if you are a news or | | | | email newsletters but there are some basic |
| information service provider, then you can use formats | | | | considerations to make like bandwidth and the type of |
| that purely cater to the written word and put in a lot of | | | | email clients at the recipients end. Bandwidth will |
| logical blocks of content. On the other hand, if you are | | | | sometimes prevent a fast download of HTML content |
| using information to incite the customer to be | | | | and images while some email clients will block them |
| interested in your product, then your focus becomes | | | | altogether. This is a huge problem for you and could |
| different and content strategy should change. | | | | also end up causing the recipient to unsubscribe from |
| 2. Content: The actual content that goes into the email | | | | your mailing list. This aside, a user could also mistakenly |
| newsletters depends on the kind of entity you are but | | | | mark you as an unsafe sender. Cultural and |
| apart from this, your style of writing should also be | | | | geographical considerations should also be foremost in |
| worth a thought. Writing for newsletters is a much | | | | your mind when you are sending out newsletters. |