| An email newsletter is a fabulous way to maintain | | | | Monthly rates go up with the number of subscribers, |
| contact with your customers. An email is sent by you | | | | though lists of contacts not exceeding 50 are free. |
| on a semi-regular basis; if your customers have time to | | | | If you are happy with web page design you should be |
| spend they read it later or delete it. You have given | | | | able to install and run a PHP script. You can try MyMail, |
| them the liberty to automatically unsubscribe at any | | | | a free PHP script that works very well. You can find |
| time, so they don't bother to inform you when they are | | | | plenty of other scripts in PHP and other languages at |
| no longer interested in receiving it. Various business | | | | HotScripts. |
| establishments like banks, airlines, insurance and | | | | Commercial programs such as eNewsletter Pro, |
| telecommunications companies are now using email | | | | PostCast and MailWorksPro can also do the job for |
| newsletters to stay in touch with their customers. | | | | you. They either run on the web server or on your |
| There is no reason you can't do so too. | | | | desktop. You should not just keep adding people to |
| In spite of following different ways, all email | | | | your list without their permission. This is called spam, |
| newsletters have to automate the list management | | | | which is a big taboo capable of driving your customers |
| and find an easy method to administer it. If you surf | | | | away. |
| the Internet, you can find a number of free newsletters | | | | As there are some problems with sending HTML |
| or mailing list providers. They normally use a | | | | newsletters as email, it is better to provide your |
| web-based administration area and include Your | | | | readers with the ability to choose what format they |
| MailingList Provider, ListPower, and ListApp. You may | | | | prefer. This needs a more powerful program to |
| prefer a solution where the list is hosted and managed | | | | manage the list, and you might need to format a plain |
| by a small business specialist like Constant Contact. | | | | text and HTML version. |