| Having a proven email newsletter service provider | | | | addresses, and more. One needs to be pretty familiar |
| makes a significant difference in delivering your email | | | | with these to ensure that you do not violate them |
| newsletters as opposed to you doing it yourself using | | | | unintentionally. Good news is that email newsletter |
| Gmail or Outlook. There are a number of reasons why | | | | service providers will be familiar and can help with |
| it is better to use an email newsletter service provider. | | | | compliance by including mandatory address fields and |
| 1. Easy Subscriber List Management | | | | making it easy to unsubscribe or opt-out. |
| Manual addition and deletion of subscribers from your | | | | 4. Better Delivery Rates |
| email list is a real pain. Email newsletter service | | | | If you send huge bulk emails to deliver your newsletter |
| providers make this task very easy for you. They can | | | | using the likes of Yahoo, Gmail or other email |
| even segment the list based on different information | | | | programs, they might consider it spam and weed them |
| that they have on the subscribers, like date signed up. | | | | out. However, reputable email newsletter service |
| More sophisticated programs can even integrate with | | | | providers are part of commercial email whitelists |
| your sales software so that you can tell which of your | | | | because their clients comply with CAN-SPAM |
| products your subscribers have bought and when did | | | | requirements. While it is not guaranteed 100% that |
| they buy them. | | | | everyone in your list will get your email newsletters, |
| 2. User-friendly Email Design | | | | delivery rates are generally better using a service |
| Designing an email for consistent display across | | | | provider. |
| different email platforms is a real challenge. However, | | | | 5. Analytical Reports |
| using programs that are meant for creating emails with | | | | If you did the mass email through your regular email |
| graphics make the task easier. Graphics-based emails | | | | service, you will not get much information on things like |
| are also called HTML emails. Many of them come with | | | | who opened or forwarded your email and which links |
| ready templates that you can customize with very little | | | | are being clicked on amongst other useful information. |
| HTML knowledge. | | | | Email newsletter service providers excel in this aspect |
| 3. Compliance with CAN-SPAM | | | | as they offer very detailed reports and charts on the |
| In the United States, the CAN-SPAM Act of 2003 has | | | | effectiveness of each campaign. |
| very specific requirements about opt-outs, physical | | | | |