| Email marketing is no doubt one of the most effective | | | | WOULD YOUR CUSTOMER THINK YOU ARE |
| ways of reaching out to your potential customers. | | | | SPAMMING THEM? |
| Email marketing also proves effective in increasing | | | | What you must understand is that there exists a |
| traffic to your site in turn increasing your sales and that | | | | whole lot of difference between spam and legitimate |
| is why it is essential that your email marketing | | | | email marketing with the receiver's permission. Spam |
| campaign should be very well designed and | | | | could be understood as an email that is not wanted by |
| professional looking. If it is not so, it could proved | | | | the receiver and is sent by a company that the |
| counterproductive to your business. | | | | recipient has no idea about. Such companies harvest |
| The very first thing that needs to be determined is | | | | these email ids from chat rooms and newsgroups or |
| your goals. What is it that you want to achieve with | | | | similar other unethical ways. |
| your email marketing campaign? Who are the people | | | | Never resort to spamming as it would get you |
| whom you want to reach and what kind of marketing | | | | blacklisted. And yes, always pay attention to the |
| you are looking for. It would involve some research on | | | | content and layout of your email campaign. It should |
| your part. But first thing first, you would need to be | | | | always be very professional and devoid of any typo |
| very clear about your goals. | | | | errors and grammatical mistakes. |