| I'm sure most of you reading this post would have | | | | What you should do is to have only 1 purpose in every |
| heard of the saying "The Money's In Your List" right? | | | | email that you write - If you intend to tell people about |
| Many Internet Marketers have been stressing about | | | | a particular article which you've just posted onto your |
| the fact that you should have a mailing list, so you can | | | | blog, then in your email, you should ONLY talk about |
| sell to these people over and over and over again. | | | | that particular article, as well as a link for them to read |
| This is only partly true - Because simply by building up | | | | the whole article, and nothing else. |
| your mailing list is not enough to generate you profits if | | | | Likewise, if you would like to promote a particular |
| you are not equipped with the right email marketing | | | | product and/or service in your email message, then |
| skills and knowledge. You will find that no matter how | | | | you should give them a brief introduction about it, along |
| many times you send emails to your subscribers, they | | | | with one single most beneficial benefit about the |
| do not act upon it. | | | | product and/or service, followed by a direct link to that |
| What I'm going to do in this post is to share with you 5 | | | | product and/or service. |
| essential email marketing tips that will help you build up | | | | 4. Text/HTML? |
| a strong relationship with your subscribers, and | | | | In my personal opinion, text emails always work better |
| increase your chances of them acting upon your | | | | compared to HTML emails - Because some of them |
| offers. | | | | may be using their smartphones, or PDAs to check |
| 1. Write In Your Own Voice | | | | their emails and if your email is in HTML format, it may |
| Write casually - Treat your subscribers as your friend | | | | not be displayed the way that you want it to be on |
| and write to them the exact same way you would | | | | their smartphones or PDAs (and chances are they are |
| write to your friends. | | | | going to delete it and your email message will never be |
| The reason is because most of your subscribers are | | | | able to get across to your subscribers). |
| working-class people and, after a tiring day from work, | | | | 5. Do Not Spam |
| they will not want to read another serious-toned email. | | | | People hate spammers. So, do not spam your |
| 2. Keep It Short & Sweet (KISS) | | | | subscribers' mailbox with your email messages (by |
| You should keep your emails short and sweet. Keep | | | | doing so will only get you into trouble with the legal |
| each paragraph to at most 3 sentences and each | | | | authorities). |
| sentence to have at most 7 - 8 words. You would | | | | What I would generally advice is that you should not |
| also want to limit your emails to at most 3 paragraphs. | | | | send your subscribers more than 1 email message in 1 |
| If you have a very long story to tell them, you can | | | | single day (unless it's really, really urgent and you need |
| always give them a summary of what you are going | | | | to send them a 2nd email message). Instead, what you |
| to say in your email message, followed by a link to | | | | can do is that you can send a email message to your |
| your website where the rest of the story could be | | | | subscribers once every 3 to 5 days (either to share a |
| found. | | | | new blog post that you've just published, or |
| 3. Have Only 1 Purpose Per Email | | | | recommend a product and/or service). |
| Many a times, I see that many email marketers have - | | | | So, there you have it, I've just shared with you 5 email |
| in 1 single email, a link to a product they are selling, | | | | marketing tips that will help you with your email |
| followed by a link to their latest blog post, etc. It's way | | | | marketing campaigns. Bear these 5 tips in mind and I'm |
| too messy and chances are, people will click on neither | | | | pretty sure that you'll have very successful email |
| of the links. | | | | marketing campaigns. |