| Email being a powerful communication tool is also a | | | | service with an auto responder to send instant |
| powerful medium of marketing your website, products | | | | information / freebies when your visitor sends his |
| and services. Email marketing can give better results if | | | | information. You just need to copy paste the provided |
| you focus on the correct target audience. Sending out | | | | HTML code on the page where you want the |
| bulk emails for your Email campaign to any mailing lists | | | | subscription form to be. |
| may put you into spammers list, however, you can | | | | Leave out the overused unvaried "subscribe" or |
| generate best results out of your Email marketing | | | | "submit" on the button rather use a stimulating phrase |
| campaigns when you target the -correct set of people | | | | like "get your free review report" or "get free e-book" |
| or those people who are interested or are in need of | | | | or "get discount vouchers" to engage visitors to submit |
| your kind of services and products. | | | | their information name and email. Or better use call to |
| One of the best methods to gather quality leads for | | | | action phrases like "send me my free website review |
| your Email campaigns is through the Squeeze page. | | | | now" or "send me discount coupons now" or "send me |
| The purpose of the squeeze page is to gather Name | | | | a free e-book" for the text in the submit button of your |
| and Email of visitors to your website. With an engaging | | | | subscription form. |
| and enticing squeeze page you may achieve a | | | | Create a wide page of about 800 pixels in width |
| conversion ratio of as much as 50% that is of every | | | | arrange it in a way that it is not to clumsy and |
| two visitors to your website one will submit his name | | | | everything fits neatly into it. You may arrange it in a |
| and email address information. Be creative write an | | | | manner that heading is on top with points and content |
| attention grabbing and precise headline suggesting | | | | on left and stuff like testimonies and videos on right |
| what's on offer in a catchy manner. You have no | | | | along with the subscription form. |
| more than 10-15 seconds to capture the attention of a | | | | Offering freebies like a report or e-book is a great |
| probable customer an unfancy headline will end up | | | | way to increase conversion rate. Put some extra |
| these people leaving your page between these 10-15 | | | | effort to create unique freebie or bonus related to |
| seconds. Try answering the question from a visitors | | | | your website and services that can be of great value |
| perspective "What is in for me", number of visitors | | | | to the visitor (this will provide one more reason for |
| reading past the heading will be equal to how well you | | | | visitors to flock your site and makes you unique). |
| answer the question. | | | | Don'ts- Never overstuff your squeeze page with too |
| A general format of a squeeze page is like headline, | | | | much information, do not put hyperlinks on the squeeze |
| brief, highlighting points and the form. It would be a | | | | page. Too much information may distract the user and |
| great idea to add testimonies, video guides, offers or | | | | take his attention off the sign-up form while the |
| anything you feel might let visitors to submit their | | | | hyperlink will take him off the squeeze page. Keep |
| information and sign-up. | | | | your squeeze page small as to fit in the browser |
| Write in points to list what's best about you and the list | | | | window (without scrolling). A too lengthy page may put |
| of offerings / benefits to the visitor. Remember you | | | | off the user as he may not scroll to see the "sign-up |
| have to convince a visitor that you are offering run of | | | | form" which you have placed below. |
| a mill solution to solve their daily or business woes or a | | | | Following the above tips you must be able to create a |
| solution which adds to their business or life. | | | | great squeeze which gives you a high conversion rate. |
| Use a form which offers subscription or services by | | | | After you have setup the squeeze page, include in the |
| allowing viewers to key-in their name and email and | | | | site map and make sure it is indexed by the search |
| submit. Do not ask for more details, it might make the | | | | engines. |
| viewer suspicious or put him off when he sees a | | | | Best of luck with your Email Marketing... |
| mammoth form. You may use a website sign up form | | | | |