| In order to reach the largest target audience, your | | | | service. It may cost you extra, but the dedicated |
| email marketing software should allow you to gather | | | | design is sure to make your emails stand out from the |
| as many subscribers on as many mailing lists as you | | | | crowd. |
| require. With no limits, you can begin segmenting your | | | | Most software will let you personalise customer |
| lists based on types and demographics, allowing you to | | | | relations by sending out regular email newsletters |
| tailor your email campaigns for specific segments. | | | | which can be customised to address the recipient by |
| Your email marketing software should have a | | | | their first name. It may sound like a small detail, but if a |
| feature-rich control panel, but should still be easy | | | | recipient receives a newsletter which is addressed to |
| enough to use so that you can create successful | | | | them personally, they are more likely to read it and |
| email marketing campaigns in minutes. An abundance | | | | recognise it in future. |
| of features is a sign of good email marketing | | | | Make sure your software has the capability to test |
| software, but an abundance of features which are | | | | emails across different email browsers (such as |
| easy to use with dedicated support is the sign of | | | | Hotmail, Gmail and Outlook) and different operating |
| excellent email marketing software. | | | | systems (Windows and Linux). Also, the latest |
| The best email marketing software should let you | | | | software also tests your emails for spam triggers and |
| choose from a range of free, professionally designed | | | | automatically cleanses your mailing list by removing |
| HTML templates that will make your emails | | | | non-existent email addresses, ensuring you keep on |
| eye-catching and accessible. Without learning HTML | | | | top of list hygiene. |
| code, it's difficult to create a professional email | | | | Crucially, your software must provide statistical |
| template, but email marketing software that has a | | | | analysis for you to track your email campaigns. If you |
| variety of free templates, which can be customised | | | | aren't monitoring open rates, click-throughs, forwards, |
| without a knowledge of HTML, makes it easy to tailor | | | | bounces and unsubscribes, then your entire email |
| your emails to list segments. | | | | campaign is a waste of time. Without these stats, you |
| Ask your email marketing software provider if they | | | | can't build on your campaigns successes or act on its |
| provide a bespoke design service. If they do, you can | | | | weaknesses. The latest software will also let you |
| increase your business' brand awareness by using a | | | | download these stats or view them in graphical |
| tailored solution from their dedicated bespoke design | | | | summaries. |