| Email marketing involves a great deal more than sales | | | | submitting articles to article-sharing directories used as |
| messages. It's multi-faceted and multi-talented. And if | | | | a source of content by other email newsletters and |
| you enjoy thinking outside the box, it's a marketing tool | | | | websites. |
| you can have fun with, developing your own email | | | | 8. Get inbound links as well as sales by advertising in |
| marketing ideas. | | | | web-based ezines which have back issues - including |
| In the meantime, some of these email marketing ideas | | | | your ad and a link to your website - available to view |
| might be obvious, some might surprise you: | | | | online. |
| 1. Get higher response rates by using email lists that | | | | 9. Save money and increase response rates in more |
| reach small but very specific groups of people, tailoring | | | | expensive marketing channels by using low-cost email |
| messages to their particular concerns, interests and | | | | marketing options to test your ads (e.g., ezine classified |
| desires. | | | | ads are similar in size and format to Google |
| 2. Stay in touch with the people more likely than any | | | | AdWords.) |
| other group to buy your goods and services - your | | | | 10. Expand your email list and generate sales by |
| existing customers - by capturing their email address | | | | offering a genuinely useful series of emails (e.g. a |
| (with permission, of course) at the time of sale. | | | | "mini-course") to be sent by autoresponder over a |
| 3. Build your own email list of potential customers by | | | | period of time, promoting a relevant product or service |
| starting a free email newsletter (ezine) on a subject | | | | in each message. |
| closely related to your products and expertise. | | | | 11. Maximise the reach and potential of email |
| 4. Promote your email newsletter - and get links to | | | | promotions by inviting recipients to "forward this |
| your website - by submitting details of your newsletter | | | | message" to friends/colleagues. |
| to ezine directories. | | | | 12. Build brand image and awareness by including a |
| 5. Generate long-term sales and minimise unsubscribe | | | | simple statement about your business and how it |
| rates by providing a consistently relevant and useful | | | | differs from the competition in each and every email. |
| newsletter that builds trust and loyalty. | | | | These are just a few ideas for email marketing, |
| 6. Build an email list of potential customers quickly and | | | | designed to show how email marketing can achieve |
| easily by adding a sign-up page to your website | | | | much more than sales. |
| offering details by email of special offers and new | | | | Email marketing is also highly affordable. In fact, all the |
| products - simpler and less time-consuming than writing | | | | above ideas can be put into action for free. So, feel |
| a newsletter. | | | | free to make the most of them, and encouraged to |
| 7. Get inbound links and traffic to your website by | | | | develop your own email marketing ideas. |