| Writing a good email copy is one of the most | | | | email. Whatever topic you decide on your email |
| important aspects of any email marketing campaign. A | | | | campaign, there should be strong call to action |
| good copy will get your message across to your | | | | statements such as: "visit our website here to read |
| audience and stick your idea in their minds. In this article, | | | | more", "download our whitepaper here", etc. This will |
| let me share with you some tips to write effective | | | | prompt your readers to take specific actions to |
| topics for your email marketing campaign: | | | | achieve your business goals. You should also keep |
| 1. Deliver your most important message in the | | | | your message short and to the point. Today, |
| introduction. Subscribers usually read the introduction of | | | | consumers are very busy and they have little time to |
| an email to determine if it is worth their time to continue | | | | read a long email. By keeping your message short and |
| reading. Therefore, it is important that you deliver the | | | | sweet, you have a better chance of getting your email |
| essentials first. Insert the most important information at | | | | read. |
| the top of the email, followed by other important | | | | 5. End your email with one powerful statement. The |
| supporting details. Also, the email subject line should be | | | | closing of your email is very important and many |
| catchy enough to make them open the email. | | | | people neglect this in their email marketing campaign. |
| 2. Use bullets, dashes and sub titles in the email. This is | | | | The last paragraph of the email is where you aim to |
| to cater to the scanners who read very quickly. | | | | convert sales, generate leads, gather subscriptions, etc. |
| Scanners have very short attention span. In order to | | | | Call to action statement MUST be present in the |
| keep them engaged, make sure your topic is intriguing, | | | | closing of your email. Give your message a solid |
| yet easy for them to scan by using bullets, dashes and | | | | ending so that your email marketing campaign don't go |
| attractive sub titles. | | | | to waste. |
| 3. Use the right tone in the email. The tone varies | | | | Lastly, try to grow your own list instead of buying |
| depending on the readers and topics. Some email | | | | leads from companies. An opt-in list is more targeted |
| campaigns tend to be less formal and you should use | | | | than a purchased list and the subscribers are more |
| the right tone that suits your readers. | | | | responsive to your offer. |
| 4. Include powerful call to action statements in your | | | | |