| One of the greatest marketing tools happens to be | | | | two that I recommend you use. |
| also the easiest to do. Many people forget about it | | | | MailChimp is the one I'm going to talk about because its |
| with all this social media buzz (Facebook, Twitter and | | | | the easiest to use. They offer a free version if your list |
| the like) but, email is still your best tool for your small | | | | is under 500 subscribers, although they put a tiny logo |
| business. | | | | in the bottom of every email. |
| You've set up your small business' website and your | | | | One of the toughest problems people find in sending |
| even have got some traffic going to it. The sales just | | | | out a list is designing the email, MailChimp (and |
| quite coming in yet. The problem is most people will | | | | CampainMonitor) have a large selection of templates |
| find your site when they are ready to buy, most of | | | | for your that you can edit and customize to be |
| them will see it in the research stage or even when | | | | however you like. |
| they are just looking around. You need to keep in | | | | The big point of using a service instead of just sending |
| contact with them until they get to that point. | | | | it through your email is they track how many times |
| Monthly newsletters with good content, deals, and | | | | your email was opened, what the click rate was and a |
| information keeps your name and URL in peoples | | | | lot of other stats. Also, they pay all the big ISPs to be |
| minds. Maybe that one deal will get you that buy. | | | | white-listed so your email has the greatest chance of |
| Their are a few companies that have made this even | | | | landing in persons' inbox. |
| easier for you. MailChimp and CampainMonitor are the | | | | |