| An email marketing company can offer a business or | | | | your business, you would first have to ask yourself the |
| an individual consulting services in particular areas of | | | | type of relationship you want to establish with your |
| email marketing. Most of the time, they concentrate on | | | | potential customers. If you are after only a short-term |
| one or more of the following parameters: | | | | relationship, the following are the factors you have to |
| - effective list building | | | | consider when making your choice: |
| - finding joint venture partners with well-targeted and | | | | - the size of your target list |
| like-minded email lists | | | | - the time in emailing potential customers |
| - devising the advertising campaign | | | | - various adverts directed to various sections of your |
| - implementing and monitoring the advertising campaign | | | | target market (also called split testing) |
| - presenting an effective long-term marketing plan | | | | - real time tracking |
| As you would expect, these services do not come for | | | | The following, on the other hand, are the criteria for |
| free. The company owner or Internet marketer would | | | | choosing the right consulting service if you after a |
| have to choose which method would work best for | | | | long-term relationship: |
| them. Those who are just after momentary success | | | | - experience in list building |
| will have certain requirements that will differ from | | | | - split testing |
| those of the individuals who are trying to establish a | | | | - online email marketing software |
| long-term relationship with clients and potential | | | | - reporting |
| customers alike. | | | | A review has been conducted to determine the best |
| Studies reveal that potential customers are odds-on to | | | | email service companies found on the Internet today. |
| become a client only after 3-4 dealings. This implies | | | | The following criteria were used in this review: |
| that an email marketing method must take in a | | | | - opt-in and opt-out forms |
| continuing relationship, unless a product or service is | | | | - ease of use of email list databases |
| being tested. | | | | - ease of use for beginners |
| Email Marketing Services | | | | - automated follow-up emails to subscribers who read |
| Aside from the use of solo ads, more commonly | | | | emails |
| known as direct email marketing, there are several | | | | - charge for services with respect to the offered |
| approaches to delivering a marketing message via | | | | services |
| email. These include list rental, list sharing (joint venture | | | | - available of diagnostic data such as click-through |
| marketing), in-line advert (information product insert) | | | | rates, open and non-open rates, bounce rate |
| and ezine insert. | | | | - the presence of auto-responders and their |
| List rental is the easiest method to begin with but, | | | | effectiveness |
| normally, it will produce the weakest results since it | | | | - availability of different business templates |
| does not come with any further authority. An advert | | | | - available products such as press releases, |
| put in an ezine that already has many subscribers | | | | newsletters, online postcards, follow-up messages |
| following it will be a more effective advert since it | | | | Out of the 20 email marketing companies included in |
| gains a portion of that authority. | | | | this review, the top 3 chosen as the best are Aweber |
| Choosing the Right Email marketing company for Your | | | | Communications, Constant Contact and Vertical |
| Business | | | | Response. This is in random order. |
| In choosing the email marketing consulting service for | | | | |