| Once you have provided a service or information that | | | | Third, give careful thought to the process of making |
| a customer is looking for you must have a clear call to | | | | your product available to those who want and need it. |
| action. If you do not, you will lose clients and your | | | | Make it easy to pay for and access. Each step of the |
| conversion rate will suffer. Clearly, that is not a win-win | | | | way, be sure that your target market understands |
| situation. Fortunately, there are easy steps to prevent | | | | what they are getting, that the payment process is as |
| that from happening. | | | | simple, quick, and painless as necessary. Remember |
| First, a successful marketer must find out what his or | | | | that people love to buy things, but they hate to be sold |
| her target market is most in need of at that time. Just | | | | to. Make each step of the process clear and concise. |
| what is it that the people you hope to serve need? Do | | | | Remember that your customers have a need, you |
| not hasten through this part of the process. It is critical | | | | have convinced them in your sales copy that you |
| to your success as a marketer. | | | | have the answer, and they want that answer right |
| Second, once you have done the necessary research, | | | | away. |
| create or acquire the information or product. You may | | | | Fourth, over-deliver. Always give the customers more |
| produce it yourself, or outsource it. Whatever it is, be | | | | than what they were expecting. The bonus material |
| very sure that it is the best quality that it can be. | | | | should be related to the product they purchased. It |
| Research what your competitors are offering, and | | | | should be an additional resource or a product that will |
| make your version even better. If the quality is there, | | | | make what the customer has purchased even easier |
| the consumer will certainly recognize the value, and | | | | to use. |
| you will have a satisfied customer who not only | | | | Remember, when the customer is happy, you will be |
| comes back for more of your products, but who | | | | happy! |
| gladly tells others about you. | | | | |