| What are some other ways that you could structure | | | | The most obvious thing that you can include in your |
| your email campaigns? | | | | email campaign structure is referral letters. Now I call |
| Any mix of the following makes for a good structure, | | | | these referral letters because they should only refer |
| the most important thing is that you think about why | | | | someone to a web site, even if it for your own |
| you are doing it - so you can understand your statistics | | | | products. You see, when people read hype in your |
| when you look at them. | | | | emails, and they get to the sales page and are not |
| You can include free gift emails, these build incredible | | | | impressed, they will be less likely to go to a sales page |
| loyalty. And one thing on free gifts - they must have | | | | you recommend in the future. Far better to get fewer |
| some non-free value. If you give away free junk, it will | | | | click throughs and protect your list for future mailings |
| not earn you any kudos with your subscribers. | | | | than to get more click throughs today and lose the |
| Anything you send to your subscribers will be a | | | | opportunity in the future to continue to make |
| reflection of you and the quality of your products. Your | | | | recommendations. |
| subscribers will expect the same level of quality from | | | | Another thing that I like to include in my email |
| your free gifts as they do whatever they pay you for. | | | | campaigns is feedback emails. I ask my subscribers |
| And they will assume, if your free gift quality is low, | | | | interactive questions, questions like: |
| that the quality of your paid products is also low. | | | | What do you want to learn more about? |
| You may think that you do not want to give away | | | | What is your greatest struggle in (your niche)? |
| things you could get paid for. But think about this - you | | | | What is the hardest thing you have found in (your |
| are getting paid for the free gifts if, as a result of the | | | | niche)? |
| free gifts you give away, you create rapport with your | | | | If you could learn more about 3 things in (your niche), |
| subscribers and they end up buying more from you | | | | what would they be? |
| later. | | | | And then at the end of the email, I use language like |
| You can include content emails in your email campaign. | | | | this: |
| Again, these have to deliver real content, not just filler. | | | | Please, just hit 'reply' to this email to send me your |
| Your readers will be evaluating you and your products | | | | answers. |
| by the free content you deliver, so it must be of the | | | | Now obviously you can use web form or survey form |
| highest quality. One thing you can do here is to offer a | | | | to do this, but I like this method because it is nice and |
| free excerpt from one of your paid products, and | | | | simple and creates a feeling of personalization that |
| include a link to your paid product at the end of the | | | | doesn't come from a survey. |
| email. | | | | |