| http-equiv="Content-Type" content="text/html; | | | | 2. |
| charset=utf-8"> | | | | Email marketing is a direct marketing method where |
| An email campaign is a cheap and convenient way to | | | | emails are used to communicate a fundraising |
| reach potential customers. You can do the campaign | | | | message, a commercial message through such means |
| yourself or you can enlist the services of an email | | | | as an email newsletter, and other messages. E-mail |
| service provider. These are professionals who deal in | | | | marketing is gaining ground on other online adverting |
| various email solutions and they are advantageous in | | | | methods and U.S. firms spent $400 million on email |
| that they bring professionalism to the campaign and | | | | campaigns in 2006 alone. |
| you will not need to bother yourself. | | | | Comparison of email campaigns to traditional mail |
| Aspects of the campaign to test | | | | · Emails are less expensive compared to direct mail |
| When doing the test, you should test every | | | | and newsletters. All you need is email software and |
| conceivable aspect of the campaign such as: | | | | you do not even need an IT professional. Automation |
| - Hard sells versus soft sells | | | | makes it possible to handle bulk emails without the |
| - Full-price offers versus discount offers | | | | need for extra employees. |
| - Various discount levels | | | | · It is possible to track how you are doing with an |
| - Personalization of the emails | | | | email campaign. This way, you can make corrections |
| - Follow-up emails | | | | where they are needed. |
| - The length of the subscription | | | | · Email delivery is quick and the risk of loss of mail is |
| - Offers such as buy-one/get-one and free gifts | | | | eliminated. |
| - Seasonality | | | | · Emails are paper-free, meaning you will be |
| - Money-back guarantees | | | | protecting the environment with email campaigns. |
| - The format of the email | | | | · With e-mail marketing, you reach a more targeted |
| - The size of the email | | | | audience. |
| - The length of the letter | | | | The advantages of email campaigns greatly outweigh |
| Advantages of testing | | | | the disadvantages. However, it is important to consider |
| Many email marketers are missing out on the benefits | | | | the disadvantages so that you can find possible |
| of email marketing because of lack of testing. They | | | | remedies for them. |
| are more concerned about low-cost emails than they | | | | Disadvantages of e-mail marketing |
| are about optimizing the offers. The importance of an | | | | · Many people associate bulk emails with spamming. |
| email campaign test cannot be overstated. The | | | | This is because there is a lot of spamming going on |
| advantages of testing are: | | | | and it is difficult for potential clients to distinguish |
| 1. Targeted audiences: If you test your campaign, you | | | | between spam and legitimate commercial emails. |
| will get a more targeted audience because you will | | | | · It is difficult for first-time users to come up with a |
| know what potential clients want and what they do | | | | mailing list. |
| not want. This is important because when it comes to | | | | Tips for success with e-mail marketing |
| online hits, quality always beats quantity. | | | | 1) Have an engaging subject line: If the subject line is |
| 2. Testing is cheap: Once you have done the initial | | | | engaging, people are less likely to click on the delete |
| testing, you will not need to do it again. The only | | | | button. |
| expense is renting a mailing list if you do not have one | | | | 2) Get to the point: Get to the point as quickly as |
| already. | | | | possible in your content. Not many web users go |
| 1. Keeping customers: If you test your campaign, you | | | | through the whole email. |
| will not drive away customers. When you test your | | | | 3) Do not send too many emails: Although it is |
| campaign, people will not see your emails as spam | | | | important to keep reminding people about what is on |
| after email broadcasting and you will get a higher | | | | offer, you should note that overdoing it will make your |
| response rate. | | | | emails seem like spam. |