| Using email campaign software is a step in the right | | | | company and you obviously might not want to invest in |
| direction as far as bulk email marketing is concerned. | | | | complex infrastructure and instead decide to use an |
| This is because tasks like physically mailing, while the | | | | online version at a cost. This cost of an online service |
| most important part of bulk email marketing, is still | | | | is not a onetime membership cost. As you mail more |
| laborious and it is not sensible to hire manpower for | | | | and more people, your member ship costs will increase |
| this task. It instead makes sense for you automate this | | | | and eventually, you will end up with a huge bill to foot. |
| process and this is where campaign software comes | | | | It is at this time that you will have to consider an offline |
| into the picture. Note that there are two forms of this | | | | version. When you have your own infrastructural |
| software: online and offline. The online version is literally | | | | setup, you can transfer most of your variable costs to |
| like looking at a dashboard, importing your email | | | | fixed ones. Bandwidth is one of the only variable costs |
| addresses, creating an email, and then pressing send. | | | | that you might have to face but even this can be |
| The offline version is pretty much the same and | | | | transferred to a fixed cost eventually. Therefore, what |
| consists of a database server and a mailing application. | | | | you end up with is the ability to conduct high volume |
| The difference between these two options lies | | | | email marketing at a completely fixed cost a dream |
| fundamentally in costs and control rather than | | | | situation for any cost accountant. However, this |
| functionality. In fact, the online version is far superior | | | | situation might be offset if you can strike a good deal |
| considering that there are more bundled service | | | | with a service provider to maintain a yearly billing. |
| offerings that you get when you use it. Some of these | | | | At the end of the day, the decision on whether to go in |
| offerings include advanced tracking functionality and | | | | for online email campaign software or offline email |
| reporting and templates. Depending on which service | | | | campaign software is also a decision that is a result of |
| provider you use, you might even get more. The offline | | | | your projections of the future and how big you intend |
| line version also offers tracking functionality but at a | | | | to grow. This is similar to buying machinery and |
| more rudimentary level and with just a spreadsheet. | | | | expecting the per unit cost to reduce over a period of |
| The offline version, however, does offer you the | | | | time. Ensure that you make the right decision and that |
| functionality of surveys. | | | | you carefully consider your earnings potential before |
| On the subject of costs, this is dictated as a factor of | | | | you get into making a massive investment that will only |
| time. Consider this situation: You start out as a small | | | | pay off in the long term. |