| Email campaign management requires the effective | | | | of value that you had promised in your article or on |
| use of autoresponders. It is the process of organizing | | | | your web page. |
| your email campaigns. Easy to set up and if done | | | | - The email campaign management of messages that |
| properly your potential customers will be opting in at a | | | | you will have set up with your email service provider |
| high rate. | | | | will take over from there. It will send email messages |
| All you need is one of the many autoresponders that | | | | at intervals that you state. You would have pre-written |
| are available. Yes it will cost you a small monthly fee | | | | these messages in advance and placed them into |
| and is well worth it and necessary for you to have | | | | your autoresponder. This is NOT spam because your |
| effective email campaign management. And by the | | | | prospects have voluntarily given you their email |
| way, you only need one autoresponder for any and all | | | | address. |
| email campaigns. | | | | - The purpose of these messages is to establish and |
| Autoresponders otherwise known as email service | | | | build a lasting relationship with your prospects. In these |
| providers and how do they work: | | | | messages you create, you will periodically offer |
| - First a person finds their way to your website. In my | | | | something of value for free, such as tips, advice and |
| case it would be from one of my articles which have | | | | perhaps problem solving articles or newsletters etc. |
| links in the resource box at the bottom. | | | | - After you have built a relationship with your |
| - Once there, they would sign in at the opt in box on | | | | prospective customer, say after the first 5-7 email |
| your web page, otherwise known as opting in. | | | | messages you can begin to offer something of value |
| - After your visitor has signed in, thus giving you their | | | | for them to purchase. But make offers for sale |
| email address, they are now a member of your list. | | | | sparingly. If you try to sell your prospect or customer |
| You will send them a FREE Report, eBook or anything | | | | something in every other email, they will run for the hills. |