| Email based marketing is a fundamentally sound | | | | Emailing blasting involves a more full on sales 'assault' |
| business building strategy used online to accelerate | | | | clearly promoting, and often times vigorously, any |
| sales growth. The list of email addresses used in this | | | | product or service they represent. This approach is |
| strategy is a collection of people who 'voluntarily' left | | | | normally a hard push that is easy to recognize and |
| their contact information on a squeeze page. Contact | | | | hard to like. |
| by email is then made with these people which | | | | |
| 'involves' promoting goods and services to them. But | | | | Value of the Message |
| how is it that this strategy differs from that of sending | | | | Email marketers when building relationships with their |
| out email blasts? Are these 2 strategies not one in the | | | | subscribers will often times make it a habit to share |
| same and if not how do they differ? | | | | useful and interesting information with them. In fact it is |
| Well the main similarity these two strategies share is | | | | not uncommon for the intent of many of their |
| their use of email for the intentions of marketing. After | | | | messages to convey nothing more than information |
| that there tends to be significant differences that set | | | | the reader may find helpful. |
| these two marketing strategies apart. | | | | A typical email blast spends little or no time towards |
| Let's look at 3 philosophical differences behind the | | | | being of service to the reader but instead is of more |
| intentions of email blasts as opposed to email | | | | interest in what use the reader may be to them. |
| marketing. | | | | As you have probably picked up by now email based |
| | | | marketing is an earnest attempt to trade value and |
| Relationship Development | | | | gain trust in return for an occasional sale. When |
| A 'true' email marketer will spend time and effort on | | | | making contact by email the email marketer works on |
| developing a relationship with the members on their list. | | | | building a rapport with people. Email blasts on the other |
| This can normally be seen when not every one of | | | | hand blatantly 'cut to the chase' with hard sales tactics |
| their messages is a solicitation for business. | | | | and little or no social chatter. Often times the list of |
| Email blasts convey a much different and impersonal | | | | email addresses people use when sending 'blasts' |
| tone in their messages. Little or no attempt is made to | | | | were purchased from an unknown third party source |
| engage the reader other then the subject line or | | | | therefore their messages are unsolicited. So as you |
| salutation in the message itself. | | | | can see besides the use of email these 2 strategies |
| | | | have little in common. One makes contact with you by |
| Promotional Style | | | | 'invitation' based upon you voluntarily leaving your |
| Email marketing messages do not all focus on | | | | information at a squeeze page. The other 'strategy' is |
| promoting goods and services and when they do the | | | | more a like a full fledged 'bull rush' for a sale with little |
| approach is more subtle, casual or laid back. | | | | regard to you as the customer. |