| Advertising through email is being increasingly used by | | | | are collected by other affiliate companies. Some of |
| all kinds of companies today. Every company is finding | | | | them also use the double opt-in method to avoid |
| the potential in reaching customers through emails. | | | | spamming. In this, the recipient also has to confirm his |
| Email advertising is very cheap, fast and efficient. The | | | | her solicitation of the email ad. The prices of these |
| response rate is also similar to other kinds of traditional | | | | services start from just $60 for 1,500,000 opt-in |
| advertising techniques. | | | | addresses. There are also some special discount |
| The company itself can design email advertising, or the | | | | options that offer to send the email thrice to 1,500,000 |
| company can take the help of a third party advertising | | | | addresses for just $120. Mails can be sent to 5 million |
| agency. There are many such companies today that | | | | people for around $800 or less. The emails are in plain |
| provide email advertising services for clients. These | | | | text or HTML formats, with the option to provide URLs |
| companies become involved in all aspects of the email | | | | of the company within the message. Addresses are |
| ad campaign, from designing the advertisement, | | | | also categorized to target the right kind of customers. |
| collecting the email addresses, managing lists, sending | | | | Categorization can be based on the product, |
| the emails and even tracking the results. They use | | | | geographic location or demographic features of the |
| special software tools for sending thousands of emails | | | | recipient. They also ensure a quick turnaround time. |
| in a day. The mails are also sent to customers who | | | | Other value-added services include contact list |
| opt-in to receive these email ads. This not only | | | | management, validation of the email addresses, |
| improves the response rate, but also prevents the ad | | | | processing of incoming messages, generation of |
| from looking like a spam mail, which is outlawed. | | | | replies, multithread verification, the creation of logs and |
| These companies can send 2,500,000 or more mails in | | | | so on. |
| a day. They are also sent to multiple emailing lists that | | | | |