| Email advertising is one of the hottest promotional | | | | companies generate their own lists from their |
| strategies today. Every company, from banks to real | | | | database of existing and potential customers. There |
| estate to health care, is using email advertising as a | | | | are lists that contain only "opt-in" email addresses. But |
| tool to reach people effectively and efficiently. | | | | these are more expensive, though the response rate |
| Email advertising has several advantages. It is fast, | | | | might be high. There are companies that provide |
| cheap, effective, and enables to sender to give a | | | | bulk-emailing services on behalf of clients. Some email |
| personal touch. Email advertisements are not only | | | | advertising companies provide software and related |
| informative but also act as reminders. They help the | | | | services. Other value-added services include the use |
| company to stay in touch with the customer. | | | | of customer behavior information to design unique |
| Customers can also be kept abreast of the latest | | | | messages, tracking of campaign results and data |
| offers from a company. Over the years, companies | | | | integration. |
| have mastered the art of attracting viewers through | | | | There are many email advertising companies today. |
| their inboxes. | | | | Most of them provide comprehensive email advertising |
| There are many companies that are offering email | | | | services along with all the required tools and software. |
| advertising services. Though these services are not | | | | Some of them claim to send over 2,500,000 mails per |
| exclusive, many companies have specialized in email | | | | day. They also use fast and reliable servers for instant |
| advertising. These companies offer several services | | | | message delivery and validations. They also ensure |
| including designing the campaign, developing the | | | | adherence to anti-spam laws by using only opt-in email |
| message, sending the mails, and even checking the | | | | lists. There are also many software tools available |
| responses. These companies generally buy lists of | | | | today that make email advertising easier and more |
| email addresses from other companies. Some | | | | effective. |