Double Opt in Email Marketing - 3 Steps to Carrying it Out the Right Way

Technology savvy companies are using emailensure the customer is agreeing to receive
marketing to better connect with their current and pastcommunications by giving their email address.
customers. However, with spam being such aStep 2: When company email communications are
prevalent problem it is important that these companiessent ensure that the email is clearly labeled. With the
separate themselves from the trash that inundatesamount of spam assaulting consumers today it is
their customer's inbox on a daily basis. By utilizing aimportant for a company to make sure an email is
double opt in email marketing campaign companies canrecognized as coming from them. Consumers are
ensure they're only sending information to customersvery quick to press the delete key, or reporting
who are interested. To make the most of emailunrecognized emails as spam. By making all
marketing the wise company will follow the guidelinescommunications clearly recognizable companies
below to launch a successful campaign.embarking on a double opt in email marketing
Step 1: The company should make sure that theircampaign can minimize spam reports.
customers want to receive information and specialStep 3: Wise companies offer a short message at the
offers. The best way to do this is by making sure thatbeginning of the email reminding the customer that they
the sign up process for receiving emails is presentedrequested email communications, and an easy way to
as an option and not a requirement. If a check box isopt out of receiving any future communications.
used the default state of the box should beDepending on the amount of time passed from the
unchecked. If offered at physical point of purchase ororiginal request it is easy for customers to forget the
over the telephone the company representative shouldoriginal request.