| It is necessary to know dos and don'ts of mass email | | | | set rules and regulations so avoid it. |
| marketing campaigns to avoid social and legal | | | | 3. Don't send unsolicited emails to people or visitors of |
| complexities. The effectiveness of your email | | | | your websites. |
| message totally depends on your approach in handling | | | | 4. You should not use your regular ISP to send bulk |
| bulk email marketing campaign. You have to be careful | | | | email marketing messages because it can take your |
| because there are right and wrong ways in writing, | | | | messages as spam. |
| sending and following email messages. If there is an | | | | Dos |
| email address in your email contact list then it does not | | | | 1. Add unsubscribe link in your email message at the |
| mean that that person or company is interested in | | | | bottom. People who unsubscribe will not receive |
| your service or product. It would be a wrong notion to | | | | promotional emails from your company in future. |
| think that whatever you send to your email contacts | | | | 2. You should not hide your particular information such |
| they will accept. | | | | as from email address because it is the violation of |
| In this busy life people don't have enough time to read | | | | bulk email rules and regulations. |
| mass emails from unknown individuals or companies. | | | | 3. You should send useful and informative content in |
| So if you send an email message to a person whom | | | | your emails inspite of sending emails full with marketing |
| you don't know your emails are taken as spam. They | | | | content. |
| don't classify it on the base of rules and regulation | | | | 4. You should use services of a bulk email company |
| therefore it is necessary to know some important | | | | because they are created for this purpose but your |
| things that you should include and exclude to run your | | | | regular ISP can take your email messages as spam. |
| bulk email marketing campaign effectively. Below are | | | | 5. You should have a legal method to collect email |
| some points you should know to create your emails | | | | addresses of your customers to send promotional |
| without falling in the category of spam. | | | | emails for quick and positive response. |
| Don'ts | | | | You can create your legitimate email by following |
| 1. Don't send emails without unsubscribe links because | | | | these dos and don'ts. In this way you can narrow |
| they are necessary for the removal their addresses | | | | down your list of email contacts. In the process of |
| from your contact list. | | | | marketing it is natural that people want to send mass |
| 2. Don't send mass emails without from address | | | | emails to everyone but you need to take extra care in |
| because there must be an email address on which | | | | bulk email marketing. |
| people can reply to your message. Such emails violate | | | | |