| It is necessary to know dos and don’ts of mass | | | | violate set rules and regulations so avoid it. |
| email marketing campaigns to avoid social and legal | | | | 3. Don't send unsolicited emails to people or |
| complexities. The effectiveness of your email | | | | visitors of your websites. |
| message totally depends on your approach in handling | | | | 4. You should not use your regular ISP to send |
| bulk email marketing campaign. You have to be careful | | | | bulk email marketing messages because it can take |
| because there are right and wrong ways in writing, | | | | your messages as spam. |
| sending and following email messages. If there is an | | | | <b>Do's </b> |
| email address in your email contact list then it does not | | | | 1. Add unsubscribe link in your email message at |
| mean that that person or company is interested in | | | | the bottom. People who unsubscribe will not receive |
| your service or product. It would be a wrong notion to | | | | promotional emails from your company in future. |
| think that whatever you send to your email contacts | | | | 2. You should not hide your particular information |
| they will accept. | | | | such as from email address because it is the violation |
| In this busy life people don’t have enough time to | | | | of bulk email rules and regulations. |
| read mass emails from unknown individuals or | | | | 3. You should send useful and informative |
| companies. So if you send an email message to a | | | | content in your emails inspite of sending emails full with |
| person whom you don’t know your emails are | | | | marketing content. |
| taken as spam. They don’t classify it on the base | | | | 4. You should use services of a bulk email |
| of rules and regulation therefore it is necessary to | | | | company because they are created for this purpose |
| know some important things that you should include | | | | but your regular ISP can take your email messages as |
| and exclude to run your bulk email marketing campaign | | | | spam. |
| effectively. Below are some points you should know | | | | 5. You should have a legal method to collect |
| to create your emails without falling in the category of | | | | email addresses of your customers to send |
| spam. | | | | promotional emails for quick and positive response. |
| <b>Don'ts </b> | | | | You can create your legitimate email by following |
| 1. Don’t send emails without unsubscribe links | | | | these dos and don’ts. In this way you can narrow |
| because they are necessary for the removal their | | | | down your list of email contacts. In the process of |
| addresses from your contact list. | | | | marketing it is natural that people want to send mass |
| 2. Don’t send mass emails without from | | | | emails to everyone but you need to take extra care in |
| address because there must be an email address on | | | | bulk email marketing. |
| which people can reply to your message. Such emails | | | | |