| Many people who set up an Internet based affiliate | | | | your marketing efforts. Many affiliate programs include |
| marketing business tend to focus all their marketing | | | | attractive promotional postcards as part of their |
| efforts on online promotion and neglect off-line | | | | marketing portfolio. Promotional postcards allow affiliate |
| marketing techniques altogether. This is a pity because | | | | marketers to run their own direct marketing campaigns |
| there are many excellent ways to promote a website | | | | without the hassle or expense of writing their own |
| or an affiliate program off-line as well as online. | | | | copy. Promotional postcards can be bought in bulk |
| One such method is direct mail marketing. The great | | | | from the affiliate company at attractive prices and |
| advantage of promoting your business by direct mail is | | | | posted in bulk for cheap rates at the post office. |
| that you can very accurately measure the results of | | | | |