| Ever since business has started its manifest on the | | | | SEO platforms are Google and Yahoo Search |
| Internet, Digital Marketing came out with an activity that | | | | Engines. People perform various strategies to appear |
| is must to perform on Internet by users who are | | | | on the front pages of theses search engines which |
| heavily dependent on Internet for their business | | | | are widely used by customers all over the world. |
| promotion. Digital Marketing in broader terms is the | | | | Typically, the earlier (or higher) a site appears in the |
| practice of promoting products and services using | | | | search results list, the more visitors it will receive from |
| digital distribution Medium to reach to maximum | | | | the search engine. SEO may target different kinds of |
| consumers in a timely, relevant, personal and | | | | search, including image search, local search, video |
| cost-effective manner. | | | | search and industry-specific vertical search engines. |
| Once Needs to know the high end digital tools that are | | | | This gives a web site web presence. |
| used to Promote Products & Services over the Digital | | | | 7) PPC (aka search engine advertising) |
| Channels. | | | | Pay per click (PPC) is an Internet advertising model |
| Detailed on-demand on: | | | | used on websites for Advertisement, in which |
| These Tools or Channels are: | | | | advertisers pay their host only when their ad is clicked. |
| 1) Social Networks (Facebook, Twitter, Myspace, | | | | With search engines like Google and Yahoo, |
| Delicious) | | | | advertisers typically bid on keyword phrases relevant |
| When you social network, you can prescreen potential | | | | to their target market. Content sites commonly |
| customers. You learn what your prospects like and | | | | charge a fixed price per click rather than use a bidding |
| what they don’t. That personal relationship you gain | | | | system. Pay Per Click has become the most popular |
| when you connect with your potential customer is | | | | Advertisement Model for website owners to get |
| more valuable than what you would get had you | | | | target traffic or clicks to their website and pay |
| advertised. The Most Important Features that attracts | | | | accordingly per click. A wide range of PPC strategies |
| the most in Social Networks are a Profile , A Profile | | | | are used on the Internet to get maximum result |
| Image, Instant Chatting with friends and people in the | | | | through PPC Campaign. |
| Network, scalability to add and interact with like-minded | | | | 8) Multimedia (videocast, podcast, etc.) Marketing |
| people, Groups discussion etc. | | | | What Internet marketing tools can you utilize to |
| Social Networks like facebook, twitter, Myspace, | | | | convert more sales leads into actual customers? The |
| Delicious, technorati etc has become the most | | | | Answer is Multimedia Marketing tools. Multimedia |
| important social Networks that once should explore | | | | Marketing contains not only text and images but also |
| with great Interest. The Most Important part of Social | | | | includes video and Audio on high priority. By adding |
| Network Marketing is that they allow a lot more space | | | | audio and video ingredients to your marketing |
| and functionality to market a person, product or | | | | campaign, you will see your sales conversion rates go |
| services to greater depth. | | | | high like never with any other Marketing tools. Audio |
| 2) Article Marketing | | | | elements include voice-overs, sound effects, and |
| Article Marketing has become one of the most | | | | music. Video elements are another tool you can |
| essential tools of online Marketing. | | | | employ in your marketing campaign. You can |
| Article marketing is a type of advertising in which | | | | demonstrate how to use your product through a video. |
| businesses write short articles related to their | | | | You could even video testimonials from happy |
| respective industry. With the rise of internet marketing, | | | | customers. A video will allow potential customers to |
| article marketing has subsequently moved up on the | | | | attach a “face” to the product or services you |
| ladder and made a move to the online world as well. | | | | are selling. |
| As in traditional forms of media, online article marketing | | | | 9) E-mail |
| has served the dual role of providing publishers with | | | | With the high use of internet worldwide, e-mail |
| what amounts to free content, and advertisers with | | | | marketing has become the easiest way to promote |
| similarly free advertising. Article marketing has become | | | | your business worldwide. It is considered as the most |
| increasingly popular as a marketing method under | | | | quickest and reliable way of promoting a business |
| the Web 2.0 generation of business on the Internet. | | | | Worldwide. Email Marketing is the most cheapest and |
| There are various Article Marketing websites where | | | | efficient way to promote products & Services. |
| Authors post their Articles and promote in the suitable | | | | 10) Wiki |
| category. These are articles are very easily noticeable | | | | Wikipedia has become the source for knowledge on |
| by the Search Engines like Google and Yahoo and this | | | | anything from scientific facts to iconic pop culture art. It |
| way pulls the readers to the actual website or | | | | started as an Encyclopedia but later proved to be an |
| business. One can achieve a lot of Return investment | | | | ocean for getting information of various and diverse |
| in Article Marketing. | | | | topics that exists in the Universe. Wiki Marketing |
| 3) Blog | | | | started in a way that people posted information about |
| Blogging evolved to be as the most important tool of | | | | then or their business and made editable pages. There |
| digital Marketing over the Internet which gives a target | | | | are ways to promote your business on Wikipedia. In |
| Audience. A blog or weblog is an online diary of | | | | Wiki Marketing You can’t be as straightforward as |
| events arranged in reverse chronological order. The | | | | you are in your landing page or banner ad, but there |
| author of a blog is known as a blogger and writing or | | | | is a way to tap into the marketing potential of this |
| maintaining a blog is referred to as blogging. An | | | | unparalleled source of information. |
| individual entry or article is called a post and is available | | | | 11) Website |
| in the form of a blog page for the public to read. A | | | | A website is the best place to put the Information |
| blog may have a commentary box for readers to | | | | about a business and could be easily available all the |
| leave comments or opinions. These comments act as | | | | time when a user can access internet. Website has |
| stimulus for further conversations. | | | | become the virtual office of a business over the |
| 4) RSS | | | | internet and has become must to have if you want to |
| RSS is a new Face of Online Marketing/ Digital | | | | survive in the hard-shell completive business world. |
| Marketing. RSS emerged as a creative idea to share | | | | People are spending huge Investment for the design, |
| the Internet Information with its freshness as | | | | development, updating and promotion of a website. A |
| Information on Internet became huge to search and | | | | highly Interactive, Informative and user centric Website |
| distribute. RSS ("Really Simple Syndication" or "Rich | | | | is in heavy demand. |
| Site Summery"), is widely used to deliver content to | | | | 12) Banner Ads |
| your website users without any restriction. Using RSS | | | | When Internet Marketing Started and was in infancy, |
| for result oriented marketing can help you integrate | | | | Banner marketing evolved like a major player on the |
| your website with your other marketing initiatives, | | | | internet. Banner Advertisement proved to be really |
| develop winning strategies to drive targeted users to | | | | popular task in Digital Marketing as they allowed |
| your site and in the process increase overall traffic and | | | | campaigns to be planned, evaluated, and |
| sales. | | | | changedwithin a matter of days instead of weeks. |
| 5) Online Brand Monitoring | | | | Business on the Internet developed with these ads and |
| The internet provides an opportunity for your | | | | publishing them with various strategy involvements like |
| customers and potential customers to talk freely about | | | | PAY-PER-CLICK, Click through rates, Statistical |
| your business, your services, your brands and your | | | | Analysis etc. Banner Ads also proved to be the Most |
| products through the proliferation of blogs, forums, chat | | | | Important Factor in building huge and rapid traffic. |
| rooms, community , groups , discussion, and news | | | | 13) Instant Messaging through Mobile Phones |
| sites. These tools are specifically used to Monitor a | | | | Instant Messengers are very popular on computers, |
| brand and its maintain its reputation on the internet. | | | | now with the advancement of cellular technology it |
| Online Brand Monitoring has really become a key | | | | has become possible to connect to MSN, Yahoo!, ICQ |
| ingredient in Online Marketing Strategies. | | | | and other instant messenger services through mobile |
| 6) SEO | | | | phones. Instant Messaging allows a target user to see |
| Search Engine Optimization (SEO) is the process of | | | | the benefits or products & Services Instantly creating |
| increasing the traffic of visitors to the website from | | | | an Impact on the user. Instant Messaging has really |
| search engines via organic means using different | | | | proved to be a winner in Marketing World and is |
| algorithms via natural or un-paid ways. Most Popular | | | | getting high exposure worldwide. |