| IICM (International Institute of Creative Marketing) | | | | the new 4 P’s which include, Personalization, |
| celebrated the successful completion of its Certificate | | | | Participation, Peer to Peer Communication and |
| course in Digital Marketing. IICM is one of only provider | | | | Predictive Modeling. |
| in India who currently offers this qualification. | | | | The course was attended by the following participants: |
| The Digital Marketing course is held on weekends over | | | | 1: Ms Vaishali Dalal - Manager – Admin, Smile Care |
| a 4 Day period at IICM center. Delivered by Digital | | | | India. |
| Marketing Professionals with a wealth of experience in | | | | 2: Ms Pooja Goyal – Director Business |
| the trade, it covers in dept knowledge on Websites | | | | Development, MAK Advertising. |
| including domain name, hosting account which further | | | | 3: Dr Anjali Dilbaghi - Manager Operations, Smile Care |
| divides into shared and dedicated hosting, email | | | | India. |
| marketing, Social book-marking, Search Engine | | | | 4: Ms Rekha Bhosle - Project Executive, Lowe Lintas. |
| marketing including organic search, pay per click, etc, | | | | 5: Mr Jovias Braganza - Digital Marketing Executive, |
| Affiliate marketing, Social networking, Viral marketing | | | | Creative Merchants. |
| further divided into Organic viral and Controlled viral, | | | | The above mentioned students completed their |
| ORM(online reputation management), Web PR, | | | | classroom training and are now expected to work on |
| SEO(Search Engine Optimization), RSS feeds, Mobile | | | | a Digital Marketing Strategy as their assignment. Post |
| marketing, CRM(Customer relation management) and | | | | completion of the assignment the students shall |
| most importantly the different elements of modern day | | | | undergo an examination which shall lead them to the |
| marketing by Seth Gordon as listed: Data, Stories, | | | | Certificate in Digital Marketing. |
| Products/Services, Interactions and Connections. Also | | | | |