| As the internet gets more visual, your customers are | | | | without having to hand code all that awkward HTML. |
| starting to expect that the newsletters you send out | | | | Most modern email newsletter services now include an |
| are at least as visual. Whilst you could do this by | | | | HTML editor that is as easy to use as your word |
| creating a PDF version of your newsletter and sending | | | | processor. You simply type in your text and most of |
| the resultant file out to your subscribers, that's probably | | | | the time it's formatted for you. |
| overkill. What you need is a simple way of creating | | | | If you want to create headlines in your HTML email |
| HTML email newsletters. | | | | newsletters, all you need to do is highlight the text and |
| When the internet first started, if you'd wanted to | | | | select the font size. You can play around with the font |
| create an HTML email newsletter you'd probably have | | | | color and special effects, such as bold or underlined |
| been laughed at. Email programs were only designed | | | | text. |
| to handle text messages and access to the internet | | | | It's also easy to add in web links when you are |
| was slow, so the extra time needed to download an | | | | creating your HTML email newsletters. Once again, |
| HTML email newsletter (even if you'd taken the trouble | | | | there's a menu option. Usually it's an image of an |
| to design one) would have been an unacceptable | | | | anchor that looks very similar to the one in your regular |
| overhead for most of your customers. | | | | word processor. Clicking it will bring up all the usual |
| Nowadays, almost all email programs happily display | | | | options such as where the link should go to. |
| HTML emails. Which means that creating HTML email | | | | Nowadays, there really is no excuse. You can start |
| newsletters is fast becoming essential. | | | | creating HTML email newsletters quickly and easily. |
| What you need is a quick way to create your email | | | | Almost as quickly as you can type them normally! |
| newsletter using the familiar HTML formatting but | | | | |