| div cl | | | | PPC services are provided with mainly one metric to |
| An Internet advertising agency applies various | | | | measure performance of ads â that is click |
| techniques to charge their customers in order to make | | | | through rates or CTR. Advertising agency generates |
| them take control of business expenses. CPC or Cost | | | | reports for client sites on the basis of their consumers' |
| Per Click and CPM or Cost Per Impression are the | | | | participation in the ads and such participation is |
| two well known processes of all. People who are | | | | measured through number of clicks the site received. |
| planning to use Internet marketing and promotional | | | | Users who are familiar to several PPC ads like banner |
| services are likely to be familiar to these two systems. | | | | ads, button ads pay their agencies through CPC, CPM |
| These kinds of charging systems are more prevalent | | | | methods. |
| to the pay per click types of services. | | | | |