| Before you can begin copywriting, you need to pick | | | | wanted response for your email is to get them to click |
| your copywriting strategies. You need to decide what | | | | to your other article. |
| sales media you will use to deliver your sales | | | | - You can use an email blast to tell about a new |
| message. | | | | promotion or product that you are introducing. Again, |
| Copywriting is the art of writing to get people to | | | | you want your readers to opt-in for the new |
| respond, to take some action. There are many actions | | | | promotion. |
| you may want them to take, from opting-in to buying | | | | - You can make your email blasts strictly informational. |
| something. What you want your reader to do will | | | | In this situation, you want your readers to read your |
| influence your copywriting strategies. You may write a | | | | blast so that you can build your relationship with them. |
| sales page, a lead capture page, an autoresponder | | | | All too often, the big marketers use their blasts for |
| series or an email blast. Know what you want your | | | | strictly selling products or promoting new ones. Their list |
| reader to do before you decide what sales medium to | | | | ceases to be an informational source, and becomes |
| use to get that action. | | | | self-serving for their own benefit. |
| What are Email Blasts? | | | | You need to think about what you want your reader |
| Email blasts are single, one-time emails sent to your list. | | | | to do and then pick the email strategy that matches |
| They differ from autoresponder series in that in the | | | | that response. If you want to have your reader end up |
| series, each email is part of the whole. The whole | | | | at your website, what can you do to entice them to |
| series reads like a book, with the individual emails | | | | visit? |
| representing chapters. A series moves you through | | | | The best copywriting strategies involve using the email |
| the action process one step at a time. | | | | blasts many different ways. When I receive an email |
| A blast doesn't have that luxury. | | | | that gives a lesson or little bit of information, I feel like I |
| When you send out an email blast, you have to | | | | have received a gift. The next time that I receive a |
| interest your reader, engage them and then get them | | | | sales email, I'm much more receptive. I have learned to |
| to act in a single email. You may send out multiple | | | | trust the source of the email. Don't get caught sending |
| blasts to get the point home, but a blast is designed as | | | | out the same email blasts over and over. |
| a stand alone email. You have to do a lot of work in | | | | Learn Copywriting Techniques to Support your |
| one email. You can think of an email blast like trying to | | | | Copywriting Strategies |
| sell your products in a single sales meeting. You have | | | | Learning to write to get people take action is a |
| to know what you're doing to be successful. The | | | | mandatory skill to support your copywriting strategies. |
| copywriting strategies in an email blast are intensified. | | | | You may have a great plan to send email blasts, but if |
| How to use an Email Blast in Your Copywriting | | | | no one opens your emails, your efforts are lost. Of if |
| Strategy? | | | | people open your emails and then delete them without |
| - You can send out a blast to tell about a sale or | | | | following your call to action, again you have failed. And |
| limited offer. In this case you want your readers to | | | | the worst failure of copywriting is if you annoy your |
| click and buy. | | | | reader enough that she decides to opt out of your list. |
| - You can send out a blast to highlight a post or article | | | | Then you have lost your chance to do business with |
| which has a call to action. In this example, the most | | | | that person. |