| Business to Business or B2B marketing is the selling of | | | | relationships between two companies and several |
| services and products to businesses in order to | | | | individuals within them. |
| support the operations of companies. Companies use | | | | 3. What is a B2B marketing strategy? |
| these services to increase marketing, sales, profits and | | | | It is a set of programs coupled with the target market |
| efficiency. With B2B, one should know the | | | | opportunities in order to achieve organizational goals. |
| requirements, the present situation, competitors, trends, | | | | Shaping this strategy involves three steps - target |
| technology and costs involved. Besides traditional | | | | market choice, setting marketing objectives and building |
| offline approaches, B2B uses an integration of online | | | | the B2B marketing program. |
| tools such as email marketing, online communities, CPC | | | | 4. What are some similarities and differences between |
| (cost-per-click ads) and pop-up or banner advertisings. | | | | B2B and B2C? |
| 1. What are the five distinct concepts associated with | | | | B2B and B2C marketing are totally different. B2C or |
| B2B? | | | | Business to Consumer marketing discloses, sells or |
| As in any type of marketing, B2B includes the | | | | markets services or goods to a group or target |
| exchange concept of marketing, the turn of production | | | | consumer. It is product driven and maximizes the value |
| concept, the product concept, the phenomenon of | | | | of the transaction. Repetition and imagery create its |
| marketing myopia and the sales concept. | | | | brand identity. |
| 2. What are a few business to business marketing | | | | But the marketing programs are same for these two |
| features? | | | | categories. Examples are events, direct marketing, |
| In B2B marketing, transactions are made between and | | | | internet marketing, advertising, public relations, word of |
| within value chains. It has a small numbers of | | | | mouth and alliances. The two categories differ in |
| customers who require personalized marketing, | | | | behaviors such as how the programs are executed, |
| including customized products and prices. Selling | | | | what they say and the product of the marketing |
| processes are complex and lengthy, and involve lots | | | | activities. Both B2B and B2C have the same initial step |
| of players creating a demand decision chain. B2B is | | | | in developing a marketing strategy. |
| also noted for developing profitable, value-oriented | | | | 5. What is a B2B buyer? |