| Subscriber marketing software and email newsletter | | | | messages sent or actual messages delivered (as |
| software are essential solutions for effective business | | | | some messages may get bounced). For example, |
| to consumer communication. Email marketers | | | | take this case. A marketer has sent 1000 emails. The |
| determine the effectiveness of a email campaign using | | | | email marketing software and autoresponder |
| traditional parameters such as open rate and click rate. | | | | software tools have returned the following statistics: |
| Email open rate is the percentage of the number of | | | | 10% bounced, 30% open rate, 10% click rate. That |
| subscribers who opened the campaign. Click rate is | | | | means out of the 1000 mails, only 900 were delivered |
| the percentage of the number of subscribers who | | | | to the inboxes as 10% of the mails bounced. Of those |
| click on the links to visit the website that is promoted in | | | | 900 mails, only 270 (30%) were opened, and among |
| the campaign. | | | | those 270 people who cared to read the mails, 27 |
| These figures can be percentages of the actual | | | | people (10%) clicked on the links. |