| Building email marketing lists is important because each | | | | informative newsletter" or "Sign-up here", and have it |
| addition to your list is another potential sale. The more | | | | positioned on the top left or top right of each page. A |
| effort you put into building your email marketing lists, | | | | pop-up before they leave the site prompting them to |
| the more potential sales you will have. The first (and | | | | sign-up is a good way of reminding them before they |
| possibly most difficult) step in a successful email | | | | leave, but it can backfire if they feel like they can't |
| campaign is building email marketing lists, and there are | | | | leave the site easily. |
| a number of different ways of getting prospects to | | | | Be trustworthy. Your sign-up form should always be |
| sign-up. | | | | accompanied by a clear privacy notice. People are |
| Be enticing. People are very protective of their email | | | | often wary of handing out personal details online, so to |
| addresses now, and rightly so. Illegal spammers have | | | | overcome this natural hesitation you should make it |
| taken to bombarding inboxes through illegitimate | | | | clear that you are both reputable and trustworthy. You |
| means. But if you offer people something in return, | | | | want your email marketing lists to consist of recipients |
| such as a newsletter, free ebook or whitepaper, online | | | | that are happy to receive your communication and |
| course or software, they are more likely to give you | | | | trust that you are using it respectfully. |
| their email address when subscribing and your email | | | | Be economical. Related to the above, don't ask for too |
| marketing lists will see a noticeable growth. The | | | | many personal details on your sign-up form. All you |
| internet has become the main place people come to | | | | really need is a first name and the email address, so |
| shop or to learn. If you combine the two, by offering | | | | asking for phone numbers and addresses is out of |
| free informative content or free membership to an | | | | order. Once they are on your email marketing lists, you |
| online course or software once they have bought a | | | | can always contact them in the future to find out more |
| product, you stand a better chance of being | | | | about them, but until then, don't ask. |
| remembered and recommended. | | | | Be flexible. Different visitors will have different needs. |
| Be accessible. Your sign-up form should be | | | | Catering to these is called 'market segmentation', and |
| easy-to-use and prominently displayed on every page | | | | this is another way of building your email marketing lists. |
| of your website in order to maintain consistent | | | | Think about what visitors might want from your site, |
| additions to your email marketing lists. It's not about | | | | such as a subscription to a newsletter, informative |
| hounding visitors to sign-up, but making it easy for them | | | | articles or product updates, and edit your sign-up form |
| when they choose to. It's no good them being on a | | | | to include relevant choices. With this data you can |
| page and not being able to find the page with the | | | | offer the recipient the content that they want, and it will |
| sign-up form when they have been persuaded. Use | | | | instantly make your email one to read because they |
| simple calls to action such as "Subscribe to our | | | | have chosen to receive it. |