| Today email marketing is widely used by companies to | | | | campaigns. Promotional emails must be short and |
| advertise products and services. There are some | | | | relevant for the recipients. Marketing emails should also |
| common mistakes that can make your direct emailing | | | | be easy to scan, as it is known that people don't read |
| campaign less effective. Here is a list of the things you | | | | them word for word. A common technique to make |
| should avoid when creating a direct emailing campaign: | | | | the reading more enjoyable is the use of bullets and |
| Not having an opt-in emailing list | | | | subtitles. |
| Email marketers that choose to purchase the email | | | | Inefficient frequency |
| marketing lists instead of building them up are risking | | | | Managing email frequency is a challenge for most |
| their reputation. Your reputation is very important your | | | | email marketers. If you send emails too often, some |
| emailing campaign's results as more and more users | | | | recipients might feel overwhelmed by your marketing |
| choose reputation based systems for email filtering. | | | | emails and will want to subscribe from your emailing list. |
| Weak "from" and "subject" lines | | | | Not introducing the unsubscribe link in the email |
| Particular attention must be paid to the "from" and | | | | Not including the unsubscribing link might cause your |
| "subject" lines when creating a marketing email. The | | | | recipients report on you as a spammer and this will |
| subject line must be concise and to the point and | | | | damage your reputation. |
| should not contain too many capital letters and | | | | Sending just promotional material |
| exclamation points as they annoy the readers. | | | | Sending purely promotional emails is appropriate when |
| Not including a link to a landing page | | | | the recipients are serial-buyers of those kinds of |
| Calling to action is actually the reason you're sending | | | | products; otherwise your email marketing campaign will |
| the emailing campaign. Calling to action is realized by | | | | get pour results. To increase the results of your direct |
| including a link to a landing page in the marketing email; | | | | emailing campaigns, you should give your subscribers |
| this landing page can be the company's website for | | | | some valuable information associated with your |
| example.Include the link in text format, images are | | | | products or services. |
| suppressed by lots of email service providers. | | | | Dead links, grammatical mistakes |
| Too many images | | | | Dead links, grammatical mistakes mean incompetence |
| The reader might close the browser if the downloading | | | | and affect negatively the outcome of your direct |
| of the page lasts too long. Avoid including too many | | | | emailing campaign. Before sending your email |
| images or graphics: they slow down the downloading. | | | | marketing campaign, make sure you have verified |
| Long, hardly readable email | | | | there are no such errors in your copy. |
| Long emails are ineffective for email marketing | | | | |