| Overview | | | | newsletters and opt-in pages is that they want a |
| One aspect that attracted our attention to Vertical | | | | simple, one-click way to unsubscribe. How many clients |
| Response was the fact that it has won numerous | | | | are lost because they won't sign up if they don't think |
| awards throughout the years including a listing on Inc. | | | | they'll be able to unsubscribe in the future? Vertical |
| 5000's list of the fastest growing companies as one of | | | | Response makes it easy for clients to unsubscribe to |
| the best places to work. Now, in our experience, | | | | lists which allows you to advertise this, entice people to |
| satisfied employees mean that customer service will | | | | try your newsletter and, once you've hooked them, |
| tend to be much better than for companies whose | | | | you can reel them in. |
| employees aren't satisfied, who don't feel as though | | | | Limitations |
| their efforts are appreciated, or where the conditions | | | | While there is not a whole lot to list as far as limitations |
| are not satisfactory. Vertical Response proves these | | | | for Vertical Response, one of the major issues we |
| assumptions true as their customer support is second | | | | have found is that not every feature they offer is |
| to none. | | | | included in the base monthly price. This means that if |
| When you're trying to build a client list through email | | | | you want to conduct surveys -as a means of |
| newsletters and other features, it's important to have a | | | | determining what your clients are looking for, if you're |
| company that will offer you the support you need. In | | | | hitting the right buttons, or if your approach is all wrong- |
| fact, when it came to reviewing dozens of other email | | | | you have to pay extra. Other sites don't charge extra |
| marketing and autoresponder companies, Vertical | | | | for their key features. |
| Response rated as one of the best when it comes to | | | | Now, there may be customers who don't mind this |
| customer support. Add to that the positive features it | | | | because of the exceptional customer support that |
| offers and the promise of success for anyone | | | | Vertical Response offers, but we feel that if you offer |
| marketing on the Internet is much higher. | | | | features, they should be included in the base monthly |
| Features | | | | cost, not as an extra. |
| We could go on and on about the customer support, | | | | Overall Summary |
| but that alone is not reason enough for someone to | | | | Not enough can be said about monthly charges based |
| buy a product or service from a company. In this day | | | | on the number of email addresses that you have |
| and age, however, it certainly has its lasting appeal. | | | | signed up. In other words, some email marketing |
| Vertical Response has quality layouts for unique and | | | | services prefer to charge a flat rate or that you |
| professional looking email and they help you create | | | | purchase the software up front, but how does that |
| them with a customizable creation wizard. You don't | | | | help anyone when all you have are twenty or thirty |
| have to know anything about layout or design when | | | | emails at first? Vertical Response allows you the ability |
| you use Vertical Response as an autoresponder. | | | | to pay for only the number of email subscribers you |
| They also have one of the largest libraries of stock | | | | have, but that is done in quantities of 500 and up. |
| images that you can use to spice up your email | | | | In this day and age, there is not enough quality |
| campaigns. Just remember that even though you have | | | | customer support, regardless of the company that |
| access to over 75,000 images, it's best not to throw | | | | you're dealing with, and Vertical Response's level of |
| them all into one email marketing campaign, lest your | | | | support is so high that it makes us want to run into the |
| potential customers look elsewhere. | | | | streets and shout it out to everyone. When it comes |
| One of the most important features that potential | | | | to something as important as Internet marketing, we |
| clients constantly mention when talking about email | | | | feel that more support is the right path to take. |