| Often, new email marketers want to save cash, and | | | | combination of text, calls to action and layout |
| thus opt for managing their email marketing campaigns | | | | consistently perform the best. This is one way |
| by hand without the use of software. Now, although in | | | | professional email marketers get such good results, it's |
| the beginning this is possible, what inevitably happens is | | | | because they test! Now, it's not very easy to test your |
| that their list grows. First to 100, then 300, then 1000 | | | | emails on your own, especially as your email list grows, |
| and before they have time to realize the mess they've | | | | but great email marketing software will help automate |
| gotten themselves in to, they're unable to keep up with | | | | this aspect by literally tracking exactly which |
| standard list management. In order to keep this from | | | | subscribers open and respond to your emails. This, in |
| happening, it is important to automate many of the | | | | my opinion, is one of the greatest benefits of email |
| repetitive email marketing tasks from the very | | | | marketing software. |
| beginning with good email campaign software. | | | | Content |
| Email Marketing Software | | | | The other important benefit of email marketing |
| Ultimately, what new marketers should really do is | | | | software is that it lets you focus on content. Now, |
| invest in email campaign software that helps automate | | | | there are many different theories on what makes |
| the more repetitive tasks. Things like managing | | | | great content for an email marketing newsletter, but |
| un-subscriptions, performance analysis, email design | | | | generally, it's important to consider your audience first. I |
| and email scheduling are just a few of the benefits of | | | | notice that many new email marketers focus their |
| good email marketing software. Generally, prices range | | | | newsletters too much on their own business, which of |
| from $10/month all the way to a couple thousand if | | | | course is important to you but boring for most |
| your list is very big, but chances are that you will be in | | | | everyone else. Because of this, it's important to |
| the $10/month range for quite a while as you begin to | | | | consider your audience and make your material unique |
| grow your list. There are multiple software programs | | | | and interesting. Simply including a poll, a few links to |
| available and a simple Google search will bring up a | | | | beneficial "how-to" articles or even interviewing |
| handful of good ones, but ultimately the point of email | | | | someone in the field and providing a download to the |
| marketing software is to help you focus on two things, | | | | audio file in the email will do wonders for your |
| and they are performance testing and writing great | | | | conversion rates and subscriber retention. Remember, |
| content. | | | | nobody cares enough about your business to spend |
| Performance Testing | | | | their free time reading about it in every single |
| One of the most important tasks of any email | | | | newsletter. |
| marketer is performance testing. This involves | | | | Ultimately, you want time to focus on growing your |
| segmenting your list and then simply trying various calls | | | | business, not managing every nuance of your email |
| to action, designs, button placement and so-on. After | | | | campaigns. Fortunately, there is great email marketing |
| making a few changes and sending a fresh | | | | software available that can help you save time from |
| newsletter, record the results and then make changes | | | | the very beginning. |
| again. Over time you will notice that a certain | | | | |