| > | | | | 1-3 sentence introduction. This is simply a preview of |
| Learn the five key elements every email promotion | | | | what the email has to offer them before launching into |
| should include. Normal 0 false false false EN-US | | | | a sales pitch. Then you can move on to the details of |
| X-NONE X-NONE MicrosoftInternetExplorer4 /* Style | | | | the offer. |
| Definitions */ table.MsoNormalTable | | | | - Use sub-heads, bullet points, bold and italic fonts. |
| {mso-style-name:"Table Normal"; | | | | Break up your email by using sub-headlines, bullet |
| mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; | | | | points, bold fonts and italics. This helps from |
| mso-style-noshow:yes; mso-style-priority:99; | | | | overwhelming the reader with a complete page of |
| mso-style-qformat:yes; mso-style-parent:""; | | | | text and helps to capture the attention of |
| mso-padding-alt:0in 5.4pt 0in 5.4pt; | | | | skimmers--readers that skim rather than read from |
| mso-para-margin-top:0in; mso-para-margin-right:0in; | | | | beginning to end. Skimmers quickly scan the email to |
| mso-para-margin-bottom:10.0pt; | | | | see if it contains information that interests them. If |
| mso-para-margin-left:0in; line-height:115%; | | | | something grabs their attention, they'll go back and |
| mso-pagination:widow-orphan; font-size:12.0pt; | | | | read the entire message, but if they don't they hit the |
| font-family:"Times New Roman","serif";} | | | | delete button. |
| Whether you call it an email, email blast or email | | | | - Tell them what you want them to do. Never assume |
| promotion, essentially it is an electronic version of an | | | | that the readers of your email know what to do next. |
| advertisement. These are emails that are sent to your | | | | It’s important that you tell them exactly what |
| subscribers or people that have opted-in to receive | | | | you want them to do. Always be sure to include a |
| information from your company or business. It’s | | | | call-to-action statement at the end of your email with |
| also worth mentioning that email promotions can be | | | | statements such as, "Shop now," with a link to your |
| very effective, no matter how big or small your | | | | website or "Call me today for a free consultation |
| subscriber list. It’s quality over quantity in these | | | | 305.555.FREE." Whatever it is you want them to do |
| situations, and as you continue to grow your list, | | | | next, tell them! While you should at least have one |
| you’ll have quality and quantity on your side. | | | | call-to-action at the end of your email, it’s even |
| | | | | more effective to tell them what to do more than |
| 5 Essential Parts of Every Email Blast | | | | once, in a couple of different ways and have it |
| | | | | scattered throughout the email. |
| In order to make sure that your email blasts are | | | | - Graphics and Photos. In some instances, text-only |
| effective, make sure that all of your email promotions | | | | emails work just fine. Including photos or graphics in |
| include these five elements. | | | | your email is another way to break up copy and grab |
| - Personalization. You want the recipients of your email | | | | the attention of your readers. The picture may be |
| to feel as if you’re speaking directly to them | | | | what grabs their attention first and gets them to read |
| rather than sending the same email out tothousands of | | | | the text. This is especially true if you're selling products, |
| people. One way to help your email look less like a | | | | but can drive the point home just as much if |
| sales attempt and more like a personal message is to | | | | you’re selling a service. |
| use the recipient’s name. Another way to | | | | - About. It may be in the footer of your email or in a |
| personalize your emails is to separate your mailing lists | | | | sidebar, but all of your emails should have a section |
| so that you're only sending emails that the recipients | | | | that is about the company. This area should also |
| are interested in receiving. Contact management | | | | include all of the company contact information such as |
| software programs all have personalization capabilities. | | | | a website address, phone number, address and email. |
| - Introduction. The next piece of your email should be a | | | | |