| er you're getting ready to launch your website or | | | | Press Release |
| internet business, or if you've already launched your | | | | Submit a press release about your site. Spend some |
| site, you need an internet marketing plan. As the saying | | | | time writing the release so that it is unique, |
| goes, without marketing, something bad happens: | | | | newsworthy, and not just an ad for your website. |
| nothing! Without marketing, you're not going to make a | | | | PPC Campaign |
| penny! | | | | Start a small pay per click search engine advertising |
| In this article, I'll assume that you already have a | | | | campaign. This is an excellent way to get immediate |
| website setup to market your product or service, and | | | | qualified traffic to your site. Start small, and increase |
| you need to attract and convert customers to your | | | | your campaign as you track results and know what is |
| website. I'll also assume that your website is user | | | | working. Google Adwords, Yahoo, Ask, and MSN are |
| friendly, with good sales copy and easy to order from. | | | | all good search engines to advertise with. |
| The first step in marketing is to identify your target | | | | Search Engine Optimization |
| customers. Who are your customers? How old are | | | | Choose several low competition keyword phrases |
| they? What gender are they? What websites do they | | | | that will bring you quality visitors, and optimize your site |
| visit? What do they search for on the search engines | | | | for them. Choose the most targeted phrases that you |
| when they are looking for your product or service? | | | | can. |
| When you first start out, you'll have to make educated | | | | Link Building |
| guesses about much of this information, but as you go | | | | Building links to your website will bring you some traffic, |
| on, you'll start to get data you can use to answer the | | | | but its main benefit is increased search engine rankings. |
| questions more accurately. | | | | Free directory submissions are an excellent way to |
| Let's assume that you're selling video games. Your | | | | build links to your site - there are hundreds of |
| prospective customers are probably largely young | | | | directories that accept free submissions. Just be |
| males. You can be pretty certain that they are visiting | | | | patient, as it may take awhile before your submissions |
| other sites about video games, computers and such. | | | | are accepted. |
| As for search terms, they are probably searching for | | | | Article submissions are another great way to build |
| things like "buy video games" or the name of the | | | | quality backlinks. Write an article related to your |
| game they want to buy. | | | | industry, or pay a ghost writer to do it for you. You |
| Now that you have a picture of your customer, it's | | | | can then submit the article to article sites yourself, or |
| time to get these prospective buyers to visit your site | | | | pay someone to do it. |
| and make a purchase. Following are several proven | | | | Link exchanges are still a good way to get links, too. |
| marketing methods that are great methods to start | | | | Doing 3 way link exchanges are even better, though. |
| marketing your site with. | | | | Focus on linking with sites related to your keywords. |