| As more and more business owners realize the | | | | attract people to your website so you can make a |
| power of the internet to attract more customer their | | | | sale or collect a lead. |
| number one question they ask is 'How do I advertising | | | | In an ideal world you should implement both of these |
| business using internet marketing?' | | | | strategies to get maximum effort. The issue that most |
| When it comes to advertising business internet | | | | business owners face is that the first option will cost |
| marketing to make it easier to explain lets look at the | | | | you money to learn it yourself or you can pay |
| internet in 2 ways: | | | | someone else to manage your online advertising |
| The first way is paid advertising where you create a | | | | campaigns. So if you are a budget this may not be the |
| website where you can take orders or collect leads | | | | best option. |
| and then you pay to have your ads shown related to | | | | With the second way by building an online presence it |
| the people searching for information within your | | | | lot necessary cost you much money but it will cost |
| market. Your ads will usually consist of text form ads, | | | | labor time and learning time if you don't know what to |
| banner ads and video ads. | | | | do. However unlike the paid advertising once you have |
| The second way to look at the advertising business | | | | built a strong online presence it will remain there with |
| internet marketing is to build an online presence, using | | | | little maintained efforts. |
| the search engines, and other sites, communities, etc to | | | | |