| While the Internet is useful for various activities, is | | | | Report perks offered to sell the product or service |
| undoubtedly a tool almost insurmountable to promote | | | | offered on the site through PPC campaigns (pay per |
| products and services. The low cost and powerful | | | | click) and PPA (pay per action). |
| Internet advertising make it an advertising medium with | | | | As is obvious after reading the above points in Internet |
| all the letters. | | | | advertising is full of advantages. But that should not |
| General advantages of advertising in addition to the | | | | presuppose that it has any disadvantage. Although the |
| specific benefits of advertising on the Internet for | | | | disadvantages are not too bad, they are important |
| competitive achievements and relevant for companies | | | | enough to want to avoid them: |
| that implement strategic advertising campaigns and | | | | Competition can easily detect the new movements |
| direct marketing on the Internet: | | | | and / or advertising strategies and constantly try to |
| High impact on customers compared with advertising | | | | overcome them. |
| offline. | | | | Users are fairly saturated with deals on the Internet |
| It is cheaper than advertising in other media. | | | | and not give much attention to them. This is offset by |
| Can be combined with other advertising media. | | | | offering an excellent product presentation and an |
| To create and maintain the corporate image. | | | | attractive and interesting campaigns. |
| The Internet advertising campaigns are at low risk. | | | | Only to users of the network. If the product is only for |
| Allow to try new advertising ideas risking little money. | | | | the Internet, there will be no problems. If not, they |
| They enable instant communication with customers | | | | should complement den Internet advertising with that |
| and prospects across multiple channels: forums, emails, | | | | undertaken in other mass media. |
| chat, video conferencing, electronic bulletin boards, etc. | | | | Make the best use of the natural advantages of |
| Communication with customers is simple, two-way. | | | | Internet advertising and develop the policies needed to |
| Facilitates networking site affiliates. | | | | cope with its possible drawbacks is the fundamental |
| Facilitates the exchange of links and banners with | | | | task of creative joint, own and manage a website. |
| other sites and increase visits. | | | | |