| For an effective email marketing campaign, you should | | | | Using Address Books |
| have a high rate of email delivery. Having a high rate | | | | You should have a line of copy at the beginning of |
| means there is a lower rate of emails being blocked. | | | | your emails. The line of copy should remind subscribers |
| There are several ways of improving this rate. | | | | to add your address to their address books. This is |
| Check for a Blacklisted Domain IP Address | | | | important because if your email address is in a |
| If the delivery rate is low, check whether the domain IP | | | | particular address book, it is less likely to be blocked |
| address has been blacklisted. This is done if you are | | | | and will improve the effectiveness of your email |
| reported for spamming. Check for blacklisting on the | | | | campaign. |
| different blacklist databases such as: | | | | Choose your Subscribers Carefully |
| Watch the Attachments | | | | If you make the effort of only marketing to those who |
| The only scripts and attachments that you should use | | | | do not mind hearing from you, there will be a low |
| are those having .pdf extensions. To avoid being | | | | complaint rate and a high response rate. It is therefore |
| blocked by spam filters, avoid attachments with .exe, | | | | better to create your own list from scratch as |
| .swf, .avi, .zip, and other such extensions. | | | | opposed to renting or buying such a list. Remove |
| Use Filters | | | | subscribers who are inactive since they are more likely |
| You should have a spam filter that you should run all | | | | to block your emails. You should also consider having |
| your emails through. This way, you will know the emails | | | | an unsubscribe link to improve your list. |
| that are likely to be rejected and you will be able to | | | | Be Consistent You should always give consistent |
| find alternatives. | | | | information. Consistency, especially on you name and |
| Join a Feedback Loop If you use a feedback loop, you | | | | your company's information, will help in brand |
| will be able to see who is marking your emails as | | | | reorganization. |
| spam. This way, you will be able to remove them from | | | | You can use email software programs to make the |
| your list to avoid getting blocked. You can join a | | | | delivery efficient and effective. |
| feedback loop through some ISPs. | | | | |