| Advertising by email is a quick, simple and affordable | | | | from the recipients. Don't send out to emailing lists that |
| method to get your business seen on the web. You | | | | you have paid for and send more advertising than |
| can advertise to literally thousands of potential | | | | information. It can ruin your own reputation and you |
| customers easily online. | | | | can lose people who would have otherwise been |
| There are 3 main types of email advertising: | | | | interested to learn more about your business/service |
| Newsletter Advertising: It is amazing that so many | | | | and or product. Use caution when using this method of |
| people own a newsletter. There are newsletters made | | | | advertising. |
| to suit everyone's needs and interests whether you | | | | Opt-In E-Mail Advertising: This form of advertising is like |
| are a doctor, vet, car manufacturer, have your own | | | | bulk email advertising because the emails are sent to a |
| business at home, furniture dealer...etc. | | | | large number of people. But Opt-In-Email Advertising is |
| Advertising your business/service with an online | | | | considered better than bulk email advertising because |
| newsletter is a fantastic method to give important | | | | great care is used to compile the business email |
| resources to customers in a simple-to-read, useful | | | | address directory. A lot of time is spent to make sure |
| layout, which also draws attention to your business. | | | | that each person who is in the directory has shown an |
| Advertising newsletters are read more often than a lot | | | | interest and has accepted to receive your email. . |
| of other email marketing methods which are often | | | | Many online businesses use Opt-in- Emails to mail out |
| deleted by the receiver, who do not look at them | | | | announcements, updates, discounts, special etc. Email |
| much. Newsletters can be also written in such a way | | | | Marketing gets your information out must faster than |
| to not make it sound like an ad because you can | | | | any other form of conventional advertising method. |
| create it to be very informative and yet lead them to | | | | Opt-In-Marketing is also very affordable. |
| your business. | | | | It is important to have a good solid customer base so |
| Bulk E-Mail Advertising: Bulk email is one of the most | | | | you can keep in contact with them. Allow the |
| disliked advertising methods on the internet. Sure it is | | | | customer to then forward the important information to |
| cheap and you can reach thousands of customers but | | | | potential clients via email which is an automated |
| they do look a lot like SPAM. A lot of email readers will | | | | "word-of-mouth" technique. |
| click delete on these emails without barely looking at | | | | Opt-In-Email Advertising is an important marketing tool |
| them. It is alright though, to send bulk emails to an | | | | for most online businesses if used correctly. Make sure |
| emailing list that has been on the net for a few years, | | | | that your messages are not missed and end up |
| has a good reputation and has received permission | | | | deleted as junk email and not read. |