| I would like to talk about a small business marketing | | | | to "toot my own horn." I just share what I know and |
| strategy that I have found to be effective. I do a lot of | | | | think on a particular subject. Then I put an author |
| things that can be classified as marketing my small | | | | resource box at the end of the article, which leads |
| business, however article marketing is one of the ones | | | | people back to a page on my website. It's that simple. |
| that seems to be more effective than some others. | | | | I had particularly good results with an article I wrote |
| Article marketing is the process of writing articles and | | | | that made it into a print magazine. That article brought |
| submitting them to article directories and other | | | | in a lot of traffic which converted to a lot of sales. I |
| websites that are related to your niche. The directory I | | | | would recommend trying both - submitting articles to |
| like is EzineArticles. I also, depending on the type of | | | | print publications as well as online directories and |
| article, will submit some to WAHM Articles and Idea | | | | websites. Be sure to track your results so you will |
| Marketers. From there, my articles may get picked up | | | | know which brings in the most traffic, and more |
| by website owners in my niche who are looking for | | | | importantly, the most sales. |
| some fresh content. | | | | If you are not a writer, you can have your articles |
| This is one of the easiest ways to get the word out | | | | written by someone else, such as a ghostwriter, who |
| about my business, and is free to implement. I like that | | | | writes content for others to use as their own. Be sure |
| combination! By writing articles for others to read, it | | | | you find someone who can capture your personality |
| also gives them a glimpse of who I am and what I | | | | and has a good use of the English language. |
| know and believe. It is so much more effective than | | | | If at all possible, however, I would suggest you write |
| buying a small ad somewhere that doesn't really say | | | | the articles yourself. That way, people get to know |
| much about you at all. | | | | YOU and that will help a great deal in the long run of |
| The other thing I like is that this is a marketing strategy | | | | building trust and a good reputation for yourself. |
| I can use in my small business that doesn't require me | | | | |