| Email is one of the internet's most used services and is | | | | 3. HTML and plain-text versions - It is also |
| also, without a doubt, the most useful. In fact, a lot of | | | | recommended that you offer your visitors with a |
| people go online just to access their emails. This is | | | | choice between plain-text and HTML versions of your |
| why email marketing campaigns can become a very | | | | newsletters. Sure, it might seem like extra work having |
| successful tool when it comes to promoting your | | | | to send both types of emails whenever you update |
| business. However, there are certain things that you | | | | but consider this as another aspect of having to make |
| have to remember when using this kind of marketing | | | | a living online. Remember, every bit of effort makes a |
| solution because if you abuse it, it can actually backfire | | | | difference. Why should you do this? Well, this is |
| and cause you more bad than good. When it comes | | | | because your subscriber's preferences differ from |
| to making a living online and developing your business | | | | each other and there are people who use online mail |
| through various marketing systems such as an email | | | | clients that don't support HTML emails. So do consider |
| campaign, what are some of the things that you | | | | this. |
| should remember? Here are a few: | | | | 4. Pay attention to your from and subject fields - |
| 1. Deliverability - This is probably the most essential | | | | These are the first things that your subscribers would |
| aspect of email marketing because so many of the | | | | see and they are very important when it comes to |
| emails being sent everyday, including spam and | | | | increasing your open ratio and could very well be the |
| legitimate ones, get flagged and are not successfully | | | | reason why your campaign fails or succeeds. There |
| delivered. This is because they can't get through ISP | | | | are a couple of things you should remember. First, |
| spam filters. So the first thing you must consider is the | | | | make sure your "from" field is consistent. Choose one |
| deliverability of your email because if your emails aren't | | | | name and stick with it. Second, your "subject" field |
| delivered then your campaign wouldn't be successful. | | | | should be short and catchy as it needs to grab the |
| 2. CAN-SPAM Compliance - Keep in mind that your | | | | attention of your subscribers and get them to open |
| newsletters should be CAN-SPAM Compliant. Many | | | | your newsletter. |
| online marketers recommend that you require a double | | | | So there you have it, just a few tips to keep in mind |
| opt-in subscription in order to confirm the person's | | | | when you're planning your campaign. Always |
| request for subscription to your newsletters. Never | | | | remember to respect your subscribers and never |
| add people without their permission and you should | | | | send them way too many updates. Once or twice a |
| never add people manually even if you have their | | | | week should be enough for them to remember you |
| permission. Also, provide your subscribers with an | | | | without being too push. After all, you need their |
| easy way of unsubscribing to your newsletters | | | | patronage in order to make a good living online. Make |
| anytime they wish to. Doing so would eliminate the | | | | the most of this marketing campaign and you'll be |
| hassles of dealing with removal requests. | | | | successful. |