| Before starting any advertising campaign, you definitely | | | | provide them with honest informative advices and tips. |
| need a plan. Any marketing campaign is doomed to | | | | Twitter will enable you to promote your advice and to |
| failure without a plan. Social media marketing, whether | | | | reach thousands of potential clients who are hungry |
| on Twitter, Facebook or any other social media | | | | for your help. This will build your image on Twitter as |
| website, is doomed to failure if started without careful | | | | an expert who can be trusted by customers. Trust is |
| planning. | | | | a valuable commodity in the world of online shopping. |
| The following 8 steps will ensure a smooth productive | | | | 4 - Carefully write your Tweets to persuade your |
| campaign on Twitter and similar websites. | | | | potential clients: You have only 140 characters to write |
| 1 - Define who your targeted customers are: Describe | | | | a persuasive tweet. Use this limited number of words |
| the profile of your customers, their age group, gender, | | | | very carefully. Use your image as an expert and |
| level of education, social and financial situation and any | | | | speak about one of your unique selling positions, give |
| other factors which might affect their decision to buy | | | | advice or tell a success story about your products or |
| your products or services. It is much easier on Twitter | | | | services. Use all your search engine optimization skills |
| to select your followers from the group that fits closely | | | | to optimize your tweets. |
| your customer profile and to make sure that your | | | | 5 - Test your Tweets: Experiment with different types |
| massage reaches this group specifically. | | | | of Tweets to find which type of massages get a |
| 2 -Identify your Unique Selling Position (USP): Every | | | | better response from your followers. |
| business starts with the assumption that it has | | | | 6 - Build a long lasting relationship: You should never |
| something unique and new that competitors do not | | | | forget that Twitter is a social media website. You are |
| have and customers will prefer a given business over | | | | there to socialize with other fellow Twitters and to |
| the competitors for this Unique Selling Position (USP). | | | | build a long relationship that will last for years. Get |
| This position can be lower prices, better customer | | | | involved in their discussions; share your opinion and |
| services new services, improved product. You have to | | | | advices. |
| find your unique position that will set you apart from | | | | 7 - Mix you marketing messages with other social |
| the others. On Twitter, it is much easier and faster to | | | | messages: It is very important that you send only one |
| spread the news about your uniqueness to your | | | | marketing massage every ten or fifteen messages. |
| targeted customers. | | | | Your followers on Twitter should never see you as a |
| 3 - Find out what your customers need most from | | | | spammer. |
| your business: Most customers start their shopping | | | | 8 - Keep an eye on the competition: Watch how your |
| journey looking for information, advice, tips or | | | | competitors are behaving on Twitter. There is a lot to |
| consultations to guide them to buy the best product or | | | | learn from the competitors and even more to learn to |
| service that suits their specific needs at a certain | | | | avoid. |
| moment. Carefully evaluating the needs of your clients | | | | |