| In the wake of CBS placing advertisements on eggs | | | | advertising section in books. This could provide very |
| (yes, it's true, CBS is placing ads on actual egg shells), | | | | targeted advertising. |
| I've decided to come up with a compilation of ideas for | | | | 4. Straws - I've yet to see an ad on a McDonalds |
| places to put a company advertisement. | | | | straw that I drink my Cola with. |
| Eggs are the last place that you would expect to see | | | | 5. Songs - We've seen product placement in movies |
| an advertisement. That's why, if you were to see an | | | | and TV shows like Donald Trump's The Apprentice, |
| ad on an egg, you would stop to take notice. | | | | but I've yet to hear a product placement in a song. |
| Advertising can work if people stop to take notice, | | | | Imagine paying Britney Spears to sing about your |
| especially if it's really weird and garners free publicity | | | | product in the chorus of one of her hit pop songs that |
| (like the body part advertising on eBay a little while | | | | gets a lot of radio play... Hit me baby one more time - |
| ago). So, putting a business ad on an unexpected | | | | in the passenger seat of my brand-new 2008 Audi |
| place can do wonders. | | | | A4. |
| With that said, I've compiled a list of 20 free advertising | | | | 6. Beside the "nutrition facts" label of food products - |
| ideas for weird places that you can place your | | | | This one might be geared more towards diet or weight |
| company ad. To my knowledge, none of these have | | | | loss types of companies. The people that actually look |
| yet been done: | | | | at these labels are probably more likely to notice that |
| | | | type of marketing message. |
| 1. On top of coffee lids - You don't expect to see a | | | | 7. Emergency vehicles - Police, ambulance, fire trucks. |
| marketing message staring up at you when taking that | | | | That might be difficult to set up, but what better way |
| morning sip of coffee. | | | | for, say, a cash strapped police department to find |
| 2. On a competitor's product - This may be difficult to | | | | revenue to hire more police officers than to sell some |
| do but if you and a competitor advertise on each | | | | advertising space on their police cars? |
| other's products it would even out. This may attract | | | | 8. Moon - I'm sure it can't be done, and if it can it would |
| free publicity, as well. | | | | cost too much. But, how about an advertisement on |
| 3. Inside the pages of books - Magazines have pages | | | | the face of the moon? |
| of ads, so why not books? There could be a special | | | | |