| It doesn't matter if you are a service business like a | | | | You should always run copies off the original or use a |
| landscaper or a retail shop selling Pastries and coffee, | | | | service that is printing them from your files instead of |
| flyers are one of the easiest and most cost effective | | | | running photo copies. Photo copies tend to look cheap |
| ways to get your name out there and market your | | | | and your flyer won't look crisp and professional. This |
| business. When done right, using flyers can be an easy | | | | will really make an impact for your first impression on |
| way to get new customers in the door. | | | | potential clients. |
| Here are 7 tips to making the most of using flyers as | | | | 6. Be sure to include a coupon or discount |
| one of your small business marketing ideas. | | | | People always love a discount. You'll get much better |
| 1. Keep it simple and not cluttered | | | | results just because of the coupon than anything else. |
| Many people try to get every product or service that | | | | Make sure it is a good discount that will impress them. |
| they do on one 8.5 X 11 sheet of paper when they | | | | If you do a good job with your first job for them, you'll |
| design their flyers. Most of the time, you just can not fit | | | | more than make up for it on future jobs. |
| that much on the page and it makes everything look | | | | Include a photo of the product you are offering a |
| too generic and cluttered. Try to focus on just a | | | | discount on. If it's a service business like a plumber, you |
| couple of your main services and be more detailed | | | | could show a photo of you fixing someones water |
| about those services. | | | | heater. Showing the product or service will increase |
| 2. Use customer testimonials on your flyers | | | | the number of people that will redeem your coupons. |
| This adds credibility to your company and your | | | | 7. Make it easy for them to find you |
| services or products. You should include testimonials in | | | | I can't count the number of times I've seen flyers that |
| each of your marketing ideas. Not just flyers. | | | | were perfectly designed and had a great compelling |
| Anywhere you can, include customer testimonials and | | | | message but... I couldn't figure out where they were. |
| be sure to include their full name and a photo if at all | | | | They forgot the add their address. Or, they only |
| possible. | | | | included a phone number though they were a retail |
| 3. Don't go crazy with the design | | | | shop I just wanted to drop in. |
| To many colors and fonts can confuse people and | | | | Make it as easy as possible for them to contact you. |
| they won't be able to focus on what you actually are | | | | Tell them what to do. |
| offering them. Keep it simple and use only 1-2 fonts. | | | | Come in today to 123 Somewhere Street on the |
| 4. Use Full Color if at all possible | | | | corner of Somewhere Street and 1st Ave |
| Full color flyers stand out from the others. Look at a | | | | Include a map if you can. Make it as easy as possible. |
| black and white copy and a color copy together and | | | | If you want them to order online, include your website. |
| the color one will stand out and catch your eye much | | | | Make it big and bold. Your call to action items should |
| easier. They look much more professional. | | | | always be much bigger than the rest of the text on |
| If color isn't in your budget, then use a bold color paper | | | | any flyer. |
| with black copy. Bright yellow or pink tend to stand out | | | | Keeping these 7 tips in mind when you create your |
| more than any other color. The goal is to get your flyer | | | | next flyer, you'll be sure to get the most out of your |
| to stand out. | | | | time and effort on any flyer you distribute. |
| 5. Don't run cheap photo copies | | | | |